e-ISSN 1726-6890
p-ISSN 1735-0328
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2 resultsUpdated October 21, 2026
1
Do Demographic Factors Influence Physicians' Perceptions of the Effectiveness of Pharmaceutical Marketing Strategies?
Asian Journal of Economics, Business and Accounting (2022)
Zahid Ilyas; Mushtaq Ahmad Siddiqi
2
Revealing the synergetic influence of pharmaceutical marketing strategies on physician prescription patterns: a moderated mediation investigation
International Journal of Pharmaceutical and Healthcare Marketing 18(4) (2024)
Zahid Ilyas; Mushtaq Ahmad Siddiqi