Assessing the value of interventions and investigating attributes that influence patients’ preferences toward precision oncology and derived WTP estimates in hypothetical treatment options is important to enabling the effective implementation of precision oncology and ensuring that public health spending is allocated toward the most effective strategies that are preferred by the consumers and can benefit the health of the population as a whole. Although some studies have assessed attributes in oncology, there is a gap in the literature regarding using a standard and validated DCE instrument to evaluate these attributes and patients’ WTP in the context of precision oncology. This gap is significant as precision oncology becomes more widely used in clinical practice, and patient preferences are critical for shared decision-making. Therefore, this study contributes to the literature by developing a DCE instrument explicitly tailored to the attributes of precision oncology treatment concerning the “average” patient with cancer. This instrument can be valuable in measuring patients’ preferences and implementing precision oncology programs that align with patients’ needs, preferences, and WTP. Additionally, since work has yet to be performed on this matter in Iran, patients as one of the stakeholders can be used in pricing, determining the service tariff, and determining the reimbursement program. In the following section, the implications of different attributes employed in this study are discussed.
The findings of the present work confirm that in the delivery of healthcare services, change in QoL and future life expectations are key attributes, as is proven in several studies for cancer patients, especially in older patients with naturally limited LE (
41-
43). It has been revealed in previous studies that patients can have equal preferences for QoL and LE or prefer each of them more, and the preference is associated with different factors, such as age, gender, educational attainment, and the nature of their oncologist communication. The current study’s results revealed that healthcare professionals’ disciplines influence the preferences for change in LE and QoL among patients. Specialists and clinicians value LE more than the QoL; however, healthcare payer (insurance) specialists were more concerned about the QoL than LE. These attributes held significant value and were ultimately incorporated into the final DCE instrument.
The results of this study suggest that OOP payments are more important to patients than whether the treatment is covered by insurance (reimbursement status), a finding consistent with several studies of other cancer treatments or diagnoses (
44). However, health providers emphasized that precision treatment must be as insured as conventional treatments, as it is a crucial attribute in their point of view. Still, considering that the financial burden of treatment can be graded according to OOP payments and health insurance status, other professional groups believed that the OOP payments were more important to the patient and reimbursement status does not automatically translate into financial protection from medical-related expenditures. Including the OOP payments attribute in a DCE survey allows an estimation of marginal WTP for each service attribute and its levels. As the cost has been one of the crucial attributes of the treatment for patients and healthcare payers, using precision treatment and performing more tests to diagnose a disease increases healthcare expenditures. However, with the disease’s high psychological burden for the cancer patient, precision treatment can be very beneficial, with maximal response to treatment and minimal adverse events. Therefore, PM will benefit insurance companies in the long term because information about a person’s disease and responsiveness to different interventions and treatments will help develop disease-prevention approaches (
45).
Another attribute of PM is clinical consensus (i.e., doctor’s recommendation). Although some studies show that this attribute is critical from the perspective of payers (
46), several studies showed that cancer patients are willing to accept and pay for PM when such treatment has been deemed clinically useful by their healthcare provider (
47-
49). The current study’s results showed that, on the one hand, for a treatment to be covered by insurance, clinical consensus upon the treatment is necessary. On the other hand, this attribute is critical for cancer patients with PM in their disease trajectory, and PM is not an option for them if their healthcare provider does not recommend it.
Additionally, the access to treatment attribute, which holds significant importance in Iran, was introduced as a salient attribute despite its limited consideration in the existing literature. Ensuring access to treatments, especially innovative technologies, is crucial to the implementation and uptake of PM. After introducing treatment to patients, healthcare professionals in the present study attached high importance to this attribute for several reasons. Sanctions have negatively impacted access to medical technologies, such as diagnostic kits, genetic databases, and drugs, particularly those that rely on importing raw materials or finished products (
50); the implementation of PM as an innovative technology could result in unequal access and prevent some patients from experiencing potential benefits (
15). In order to overcome these challenges, policymakers need to adopt a systematic and coordinated strategy to ensure nationwide market accessibility, thereby mitigating the impact of limited access on patients’ ability to obtain recommended treatments (
51).
Similarly, access to precision oncology is crucial for improving cancer treatment outcomes and reducing health disparities. Precision oncology, which uses genomic information to guide the selection of targeted therapies for individual patients, has revolutionized cancer diagnosis and treatment. However, access to precision oncology is only sometimes universal. It varies based on socioeconomic status and location, resulting in some patients needing access to the latest treatments and technologies and receiving less effective standard care. Improving access to precision oncology is vital for more accurate diagnoses, personalized and effective treatment plans, and improved patient outcomes. To address these disparities, investment in the development and dissemination of precision oncology tools and technologies, in addition to the education and training of healthcare providers, is necessary to ensure that all patients have access to the most advanced treatments available (
52,
53).
To subsequently discuss the further attributes evaluated in this study, the predictability and efficacy of the treatment are of utmost importance to patients. The advancement of PM is crucial for providing optimal cancer care. By enhancing predictability and efficacy, precision oncology holds the potential to enhance the accuracy of diagnoses, personalize treatment plans, and ultimately improve patient outcomes and QoL. However, significant amounts of data are required to support the estimates of accuracy and clinical utility, as noted in the literature (
7). At the same time, the recommendation for cancer treatment by healthcare providers typically takes into account the stage of the disease, the patient’s health, and the availability of treatments. The present study’s experts believe that a healthcare provider’s recommendation can give patients confidence in prioritizing targeted treatment.
Another attribute evaluated in the present study is the adverse effects of the cancer treatment. Garfeld et al. have observed that consumers value PM outcomes more than their adverse effects. In the latter study, most individuals (77%) would prefer a cancer treatment with a higher chance of success, even if it had higher side effect rates, compared to a treatment with a lower chance of success but fewer side effects (23%). Likewise, the experts in the current study determined that this attribute could not be among the most critical attributes from the patient’s perspective (
8).
This study has several implications. The viewpoint of both healthcare providers and payers will assist in aligning the development programs of tests and therapeutic products with decision-makers. Furthermore, the differing perspectives on the attributes of PM gathered in this study can guide the creation of value-based evaluations by the industry, payers, and healthcare providers. The present study’s findings could enhance HTA activities by highlighting critical areas for evidence collection, generation, and presentation aligned with patient preference. Experts’ points of view on disease attributes can be used to make predictions about PM uptake, which can be helpful for drug developers concerning market planning, pricing, and evidence generation. Payers can further use them to inform financial planning and future budget impact estimates. In this study, the experts in the health system field were chosen to prioritize precision oncology treatment attributes. Their expertise and objective evaluation of treatment options make their input important in decision-making.
This study is relevant to the current trend of a growing demand for patient-centered healthcare services and increased emphasis on patient choice (
54,
55).
Although this study was carefully designed and satisfactory results from validity tests were obtained, it is important to recognize the following limitations of the study. One of the limitations of the Delphi method is that it involves limited statistical analysis; instead, the results are based on the collective judgments and opinions of the participants, which can be influenced by individual biases or preferences. Additionally, the Delphi method is often used in cases where there is limited existing knowledge or data on a topic. Although this can be an advantage, it can also limit the ability to explore the range of possible outcomes or solutions.
5.1. Conclusions
In this paper, using a systematic review and the Delphi method to identify and prioritize precision oncology treatment characteristics, a DCE instrument has been developed to measure patient preferences toward precision oncology. The novelty of the work relies on the opinion of experts who objectively assess treatment options. The experts articulate and prioritize the attributes of precision oncology with their comprehensive perspectives; this could indicate further future exploitation of patients’ preferences and lay the foundation for PM in chronic diseases, such as cancer. In this instrument, using the DCE method, four characteristics of access to treatment, OOP payments, QoL, and LE with different levels are included. This has the potential to enhance patient health by addressing some of the obstacles faced by PM use in clinical practice.