Oral cancer is a common malignancy with annual global estimated incidence of about 2,750,00 (
1). Approximately two-thirds of these cancers have been reported to occur in developing countries (
2). In India, oral cancer has the highest incidence among men and the third highest incidence among women (
3). Almost 80,000 cases of head and neck cancer are diagnosed annually and 46,000 oral cancer-related deaths occur yearly (
4). The global incidence of oral cancer is on the rise, especially in developing countries (
5). The 5- year survival remains approximately 50% (
6). To reduce morbidity and mortality, oral lesions and conditions which often precede oral cancer, better known as oral potentially malignant disorders (OPMD) must be identified and managed early. The oral cavity is well suited for easy, early detection of OPMD because it can be readily visualized and examined by the individual. Still, only 34% of oral malignancies are diagnosed at an early stage when the cancer is localized (
7). Although oral cancer is the sixth most common cancer across the globe, public awareness of this serious malignancy and OPMD remains low, especially in the Indian subcontinent (
2). A plausible solution to improve this situation is to increase the awareness of these OPMD among those who have high risk potential, so that they promptly seek professional care. There is a strong association of the carcinoma occurring in the oral cavity with tobacco use and up to 80% of oral cancer cases are associated with tobacco use in different forms (
8). In general, tobacco and alcohol users over the age of 40 are at highest risk for this disease but often do not appreciate their own sensitive risk status (
9). In India, regular use of tobacco in one form or the other was reported by 43% of rural males and 28% of urban males (NSSO 1998). Previous studies have focused mainly on awareness of oral cancer, especially pertaining to either the public’s knowledge of causative factors (e.g., tobacco, alcohol) and signs of oral cancer (
10-
14) or confined to a specific sample like medical undergraduates students, dentists and primary care physicians (
5,
15-
18). Very few studies have investigated the awareness of individuals regarding OPMD (
2,
19-
21). A small number of studies have been dedicated to high risk patients, tobacco and alcohol users, but have been mainly limited to oral cancer awareness (
9,
22,
23). This is the first study to evaluate awareness of OPMD and oral cancer among those with heightened risk of developing them because of their lifestyle. The aim of this study was to investigate the self-awareness of individuals, regarding OPMD and oral cancer, knowledge of its major risk factors and clinical signs, who are at higher risk of developing them because of their adverse habits.