The increasing prevalence of Type 2 diabetes is driven by factors such as population aging, urbanization, physical inactivity, unhealthy dietary patterns, and rising obesity rates, making it a major challenge for public health systems worldwide (
1-
3). Diabetes is an increasingly important global health concern. Type 2 diabetes affected an estimated 462 million people globally in 2017, accounting for approximately 6.28% of the total world population. Projections suggest that by 2030, the global burden of this condition will reach 7,079 cases per 100,000 population, highlighting a continued upward trend in prevalence across regions worldwide (
3,
4). Clinically, diabetes is categorized into several types, including Type 1, Type 2, gestational diabetes, and other specific forms arising from distinct etiologies such as monogenic disorders, pancreatic diseases, or drug-induced conditions (
3). Type 2 diabetes is the most common variant, comprising around 90% of all diagnosed cases (
3,
5,
6). Its pathogenesis involves a combination of genetic predisposition, obesity, and psychological stress. Notably, individuals with diabetes frequently report elevated stress levels, and research confirms a substantial association between stress and disease development (
7,
8). Environmental and behavioral factors, particularly physical inactivity and excessive consumption of foods that contribute to obesity, are also critically involved in the onset of Type 2 diabetes (
3,
5). In addition to its high global prevalence and incidence, the serious long-term complications of diabetes warrant focused attention from healthcare systems. The progression of chronic complications, subsequent reductions in life expectancy, and increased mortality impose a considerable economic burden on individuals, families, and societies, while diminishing the quality of life for patients and their relatives (
3). The chronic course of diabetes and common problems with treatment adherence often hinder the achievement of optimal therapeutic outcomes. Consequently, effective management requires the lifelong practice of self-care behaviors by the patient (9, 10).
To understand variation in adherence to self-care practices among individuals, some research has examined psychological frameworks. According to the Theory of Planned Behavior, the intention to perform a behavior is shaped by one’s attitude toward the behavior, perceived control over its execution, and prevailing social expectations; this intention subsequently guides actual behavior (
11). In line with this theory, a favorable attitude toward diabetes self-care is associated with a higher likelihood of engaging in such practices. Specifically, beliefs regarding medication efficacy are linked to better treatment adherence. Therefore, improving patients’ knowledge and perceptions of their condition is a fundamental step in promoting disease management and health-promoting actions (
12). Existing studies indicate that insufficient knowledge, along with negative attitudes and practices, is prevalent among patients with diabetes and often results in poor adherence to therapeutic protocols. Therefore, because attitude is a key determinant of motivation to adopt behaviors that prevent complications in Type 2 diabetes, educational interventions aimed at reshaping attitudes and self-care practices are essential for strengthening preventive strategies in this population (
9,
10). Within e-health approaches, mass media platforms such as television can serve as powerful tools for patient education. Galavi et al. reported that users regarded this medium as the most valuable source of information and expressed higher satisfaction with content delivered through it. Thus, health policymakers can strategically leverage television for educational outreach (
13). Additionally, integrating artificial intelligence into nurse training can improve service quality while optimizing the use of economic and human resources (
14).