Oral health is an essential component of an individual’s general health status. Several studies argued that there was a significant relationship between oral health and quality of life (
1,
2). Research also reported an increment in the prevalence of oral diseases in developing countries, in which community-based oral care programs were not established (
2). Oral disease has been shown to have a major impact on people’s lives (both physical and psychological) due to the experience of pain, problems eating and chewing, and communication (
3-
5). Research also pointed to an association between periodontal disease and coronary heart disease (
6).
According to estimates, 52% of the Iranian population is younger than 20 years (
7). Adolescence is considered a critical period in life, where health behaviors can be acquired and consolidated over the long term (
8). A pervious study showed that Iranian adolescents had poor oral health (
9). Research also demonstrated that adolescence was marked by involvement in high-risk health-related behaviors, including use of tobacco and alcohol, both of which are known risk factors for oral disease (
10). Furthermore, researchers argued that patterns of oral health-related behavior exhibited during adolescence (
11,
12).
Several studies showed that perceived oral health beliefs and attitudes influenced oral health-related behavior (
13,
14). Therefore, attempts to change oral health behavior should be based on an understanding of an individual’s perceived beliefs. The health belief model (HBM) is a belief- based theory of health-related behaviors that is used to predict and provide suitable dental health interventions (
15).
The HBM was developed in the 1950s with the aim of understanding why some people use but others do not use health services. The model consists of the following constructs (
16): perceived sensitivity, perceived intensity, perceived barriers, perceived benefits, self-efficacy, cues to action, behavior, and knowledge. The model assumes that various factors, such as the perceived severity of a health problem, perceived benefits, and perceived barriers preventing individuals undertaking preventive actions, affect health-related beliefs and behaviors (
17,
18). The HBM has been used to study a variety of long- and short-term health behaviors, including weight-control behavior (
19), hearing health behaviors (
20), and self-care behaviors (
21).