This study aimed at explaining the meaning of the stigma in cancer and its effects from the perspective of the individuals with cancer, the family, and the therapeutic team members. The results of the data about the stigma in cancer reflected 4 main themes, including cancer as a terrible and pitiful disease, communication breakdown, concealing the disease, and identity crisis. The first theme formed the meaning of the stigma of cancer and the attitudes towards the disease. In Asian countries such as Taiwan, the diagnosis of cancer is a dilemma; individuals may associate cancer with karma and attach stigma to the illness. The participants’ experiences also referred to cancer as the cause of individual and family misery, which provokes a sense of compassion towards them. Karbani et al. (2011), in their review of the views of the people of Southeast Asia, have pointed out that cancer is a taboo and there is fewer stigma toward this disease and people have a wrong understanding of the cause of cancer (
17). Wilson and Luker (2006) depicted the death image, bad fate, and misery as parts of the attitudes toward cancer (
18). In the present study, stigma has been formed from stereotypes and superstitions as well as an inaccurate understanding of the disease. In addition, the fear experienced in cancer has different dimensions that show the extent of the disease’s stigma. For example, the fear of the apparent changes in the subcategory of this theme is according to the findings of Waljee (2011), who has highlighted the fear of the apparent changes in treatment as one of the major factors in the development of stigma in women with breast cancer (
19). Another dimension is the fear of judgment of others, which is also mentioned in the study by Else - Quest et al. (2009) (
20). It is necessary to refer to the fact that the judgment by others is associated with self - restraint in people with the disease, and indeed, the internalization of the stigma leads to self - blame and weaker adaptation to the conditions (
20). According to the findings of a study by Knapp et al. (2014), cancer remains one of the most horrific diseases, despite advances in discovering the cause of the disease, treatments, and improvement in cancer outcomes. People are worried about how their lives will last after diagnosis; there is always a fear of the apparent changes and the threat of recurrence of the disease (
21). Cultural superstition, stereotypes, and fear in this study are similar to the social image of stigma from the viewpoint of Fujisawa et al. (2015). The social image of people’s beliefs about cancer is fear, immediate death, weakness, and slimming (
22), while negative social perceptions of cancer, cultural beliefs, fear, doubt, and denial may be a factor in the delay in seeking medical assistance and referral for screening (
9).
Communication breakdown, concealing the disease, and identity crisis reflect the dimensions and effects of stigma. Communication breakdown revealed that stigma could interfere with the routine interactions of people with family and community. Healthy people may stay sick or feel discomfort (
18), but changes due to the progression of the disease or the side effects of treatment, especially hair loss or surgery, can impair body image. They are an important predictor of a person’s stigma that affects interpersonal interactions and mental health (
3,
21).
Many women with breast cancer are unhappy with the physical changes in their body; they prefer to stay away from others and to cover their appearance (
4). The stigma of cancer not only affects the reactions of strangers and acquaintances, but also affects the reactions of family members and spouses, and in some cases, sufferers experience reduced contact with the family and the spouse (
22). Although the change in communication in this study was associated with an increase in requests from others to visit the patient, this is a cause of anxiety and concern in the patient. On the other hand, there is a relationship between communication disruption and concealment of the disease so that in cases, where the disease manifests, it decreases the closeness of others to the patient. Furthermore, others do not know what to say when dealing with a patient with cancer (
23). The judgment of the community and the attribution of the cause of the disease to individual behaviors is also one of the reasons leading to an experience of distance and a reduction in communication in the community (
24). Fear of stigma itself is a reason to keep an individual away from others, which leads to feelings of confusion, shame, and blame (
4).
The concealment of the disease has two dimensions -personal and social. Due to the high fear and negative beliefs about cancer, the family members of the patient may keep the disease secret. They usually ask the healthcare providers do not tell the patient a real diagnosis (
3). Although most physicians would like to inform the patient, they do not do this, and the diagnosis is given to the family members (
21). As the results of the study showed, in many cases, families ask doctors to keep the diagnosis hidden from the patient. Another aspect is the concealment of the disease from others. In fact, stigma makes individuals and families unwilling to reveal the disease to their neighbors, colleagues, and others to avoid the damage by stigma. On the other hand, revealing the disease can provide support in the workplace and from close people (
23). So herein is the challenge, would it be preferable to reveal the disease or keep it hidden?
Fear and stigma make it difficult to decide on the symptoms and the start of treatment. The category of the conflict of doubt and certainty is the challenge that faces individuals when dealing with cancer detection. In addition, the psychological reactions to the diagnosis are very acute and severe, and the consequence of existing stigma. The feeling of shock from the diagnosis in men after the diagnosis of breast cancer and the negative energy and disappointment caused by fear in women are few examples of such reactions (
21). The changes caused by the disease and treatment also make physical impairment, depression, stress, and anxiety, and lead to social isolation and psychological distress (
25). Cancer was first diagnosed as a physical abnormality or ugliness of the body in Goffman’s division of stigma (
21). There is fewer stigma in cancers that do not have visible symptoms. Instead, hair loss, a colostomy bag, and therapies that produce visible symptoms are associated with increased stigma (
6). According to the results of this research, Tong (2015) also states that after diagnosis, people feel guilty and suffer from hopelessness, distress, and a lack of meaning and purpose in life (
3).
4.1. Conclusions
The results of this study show that the stigma in cancer is integrated with fear, judgment, compassion, pity, and feelings of an undeniable fate and destiny for people with cancer that originates from beliefs, superstitions, and cultural stereotypes. The consequences of this stigma influence the patients and their families, which lead to a person suffering from an identity crisis, concealment of the disease, and the communication disruption between the individual and the family, as well as acute and irrational reactions to the diagnosis of the disease and the doubt in decision making. The fact of a severe illness, such as cancer, is undeniable, and the increase in the number of people, the rate of mortality, and complications of the disease are due to the aging population, lifestyle changes, advances in diagnosis and treatment, etc., that creates a shadow of rational and irrational fear. In this context, the awareness of the disease along with the rational fear from the possibility of a serious disease can be informative and causes alarm, accuracy, attention, and early detection. On the other hand, the presence of fanciful and irrational fear and having insufficient information about the disease cause delay in referral, increase in disability, mortality, and development of stigma. Therefore, the healthcare providers and policymakers should consider both statuses.
The findings of this study will help identify the most important points in the formation of the stigma of cancer in Iran. They can serve as guidance for professional caregivers to identify the psychosocial problems of the affected individuals and families. It is also recommended that by further study in the various geographical, cultural, and social context of Iran, researchers and policymakers could identify the social and cultural factors that affect the stigma of the disease. They can, then, identify ways to reduce stigma by community - level planning, to increase the quality of life of people with cancer, and the reduction of disability, mortality, and increase the early diagnosis of the disease.
4.2. Limitations the of Study
The investigator needed more caution to conduct the interview because it was necessary to ensure that individuals with cancer be aware of their illness. Perhaps the diagnosis of the disease was kept secret from some patients by the family members. We even needed to be careful about the use of words because it was uncomfortable to use some words. It was not easy to talk about cancer in some cases. The investigator should be careful about maintaining the psychological stability of the patients.