Innovation is essential for gaining a competitive edge and ensuring long-term success. To foster innovation, companies need to move beyond their internal resources and seek out external information, skills, and capabilities (
1,
2). As organizations manage the challenges of technological progress and market changes, strategically seeking out and integrating external knowledge has become crucial for driving innovation (
3,
4). EKS strategies comprise various activities, including scouting for cutting-edge technologies, engaging with industry experts, forming alliances with academic institutions, and participating in open innovation platforms. These strategies help companies gain and integrate a wide range of knowledge, which is essential for creating new and innovative products, processes, and services. The effect of external knowledge on company innovation is substantial, and companies that actively pursue new knowledge sources often show higher levels of innovation (
5,
6).
Historically, the pharmaceutical industry relied on closed innovation, protecting its new discoveries through patents, giving manufacturers exclusive intellectual property rights (IPR). This strategy primarily focused on protecting the company's proprietary knowledge and minimizing external knowledge exchange (
7). However, rising R&D costs (now exceeding $2.6 billion per drug), regulatory hurdles, and pressure to accelerate drug development have made this model unsustainable (
8-
10). Given the many challenges in the political, regulatory, and economic landscape of today, pharmaceutical companies are under pressure to speed up product development, manage costs, enhance design processes, prioritize areas with high medical requirements, and significantly boost productivity without compromising quality. As a result, the sector has increasingly embraced open innovation, forming partnerships with academia, biotech firms, and even competitors to enhance R&D efficiency and speed up patient access to new therapies (
11-
13).
Although the entire pharmaceutical industry faces innovation challenges, biopharmaceutical companies face even greater ones. Developing biologic drugs is far more complex than traditional medicines. They involve longer R&D cycles, stricter regulations, and a much stronger need for external scientific knowledge (
14,
15). In contexts such as Iran, where companies work under specific institutional and resource limitations, relying only on internal R&D is often not enough. This highlights the need to understand how firms can effectively translate external knowledge into innovation outcomes. To address this, our study examines two key mechanisms: first, whether KIC enables the conversion of external knowledge into IP, and second, whether R&D intensity strengthens this relationship.
1.1. Conceptual Framework and Hypotheses
This research is based on a framework grounded in the principles of knowledge-based view (KBV) theory. The theory emphasizes that knowledge is the most important strategic resource for an organization. It stresses the significance of continuous learning and innovation, suggesting that firms that can learn and adapt quickly are better equipped to innovate and respond to market changes. The theory underscores the need for firms to effectively manage and integrate knowledge to maintain a competitive advantage in the modern economy. This involves processes for acquiring, storing, sharing, and using knowledge to achieve organizational goals (
16-
18). Finally, this article enhances the understanding of the knowledge-based theory by emphasizing the significance of knowledge as a strategic resource and its effect on IP.
1.1.1. External Knowledge Search Strategy
The concept of External knowledge search strategy is crucial in strategic management and innovation literature. It refers to the structured approach companies use to identify, acquire, and leverage knowledge from external sources to boost their innovation potential and remain competitive. This strategy is grounded in the knowledge-based perspective of the firm (
6).
In this study, we assessed the EKS strategy through external knowledge search depth. We intend to conduct our evaluation in the biopharmaceutical industry where knowledge depth represents a vertical dimension that reflects the level of collaboration with partners. It also signifies the complexity, uniqueness, and knowledge content within the field (
19-
21).
1.1.2. Knowledge Integration Capability
A knowledge base by itself may not be enough for effective product development. A company also needs to implement knowledge integration mechanisms to gather, understand, and apply its knowledge resources (
22). KIC is the ability of an organization to evaluate and combine knowledge from external sources and its own internal experiences. This ability is essential for organizational learning and the decision-making process, as it allows the organization to create knowledge, which is then retained and integrated into its practices and procedures (
23). Ming-Chao Wang defines KIC as a firm's capability to integrate and utilize knowledge and expertise from its operational processes, suppliers, and partners (
24). In a different study, KIC was described as a project-oriented firm's capability to intentionally generate new knowledge by combining various knowledge resources, expand this knowledge to activities that create value, and adapt it to meet evolving market conditions (
25). Ming-Shun Li describes KIC as the ability to leverage existing knowledge to create new reconfigurations and combinations, which act as a foundation for innovation (
26).
The concept of KIC has been interpreted in various ways by scholars from different perspectives. However, the fundamental understanding remains consistent. In essence, this process involves collecting distinct types of knowledge, then reorganizing and innovating based on the members' comprehension and assimilation. The aim is to preserve the organization's core competitiveness.
1.1.3. Innovation Performance
Innovation performance (IP) refers to the ability of companies to use new ideas and technologies to surpass their competitors and gain a competitive edge. It involves assessing an organization's capacity to create and apply innovations, measuring the impact of these efforts on actual innovative outcomes, and determining how they have contributed to the organization's success and expansion (
27).
IP can be assessed by the number of sales resulting from new or improved technological products (
28), number of new product development and patents (
29-
31), customer value creation (
32), the success ratio of new services or products, cost reductions (
31), and access to new markets (
30). In essence, IP is a multidimensional concept that measures how effectively organizations can convert their innovation efforts into concrete outcomes that contribute to their strategic goals and market success (
33). It is a measure of how effectively an organization can utilize its innovative capabilities to achieve its goals, which was the focus of our study.
1.1.4. External Knowledge Search Strategy and Innovation Performance
IP is crucial for a company's competitive edge and long-term prosperity. Effective innovation relies on various factors, including the strategies used to obtain and apply knowledge. One crucial strategy is EKS, which involves organizations seeking valuable new ideas from external sources such as public and private institutions, competitors, suppliers, and customers. This approach is vital for fostering innovation as it enables firms to access diverse perspectives, new technologies, and market trends that may not be available internally (
20). In addition, companies increasingly rely on external knowledge resources to maintain a sustainable competitive advantage in today's markets (
6). Recent research has emphasized the beneficial effects of EKS on IP. Segarra-Ciprés and Bou-Llusar (2018) discovered that firms conducting extensive and in-depth EKS are more likely to achieve better innovation outcomes. However, they noted that knowledge search strategies might not always yield the desired results. Therefore, firms should ensure that their search strategies are aligned with their innovation goals and the specific contexts of their industry (
34). Zhang et al. (2022) (
5) conducted a meta-analysis and concluded that EKS positively correlates with firm IP, particularly in mature enterprises. Wang et al. (2020) highlight the importance of an ambidextrous knowledge search strategy, which seeks to balance the depth and breadth of external knowledge. This strategy enables firms to effectively integrate a broad array of external knowledge sources. As a result, this integration leads to improved innovation performance (
35). Recent scientific articles provide strong evidence that searching for external knowledge is a crucial factor for driving IP. The capability to effectively find and incorporate external knowledge into a company's innovation processes is essential for staying competitive in a fast-changing business environment. These studies offer valuable insights into how companies can strategically manage their knowledge search activities to maximize innovation outcomes. Based on the theoretical foundations and empirical evidence, we propose the following hypothesis:
H1: External knowledge search strategy will exert a positive and significant effect on companies’ innovation performance.
1.1.5. External Knowledge Search Strategy, Knowledge Integration Capability, and Innovation Performance
Acquiring external knowledge is essential for organizations to secure a competitive edge and drive product innovation (
36,
37). The enterprise should integrate that new external knowledge with existing ones through a knowledge integration mechanism to create innovative knowledge resources (
24). Knowledge integration is the ability to efficiently handle and apply both newly acquired and existing knowledge within organizations. It enables enterprises to obtain, distribute, and apply knowledge (
6,
38). Integrating knowledge allows businesses to enhance their existing repository of knowledge, speed up the generation of new knowledge, and offer valuable insights for pioneering innovations (
39).
Recent research underscores the significance of aligning EKS strategies with the capability to effectively integrate that knowledge. For instance, a study by Zhang, Wang, and Xu (2021) emphasizes that knowledge integration serves as a crucial intermediary between breakthrough innovation and knowledge search in enterprises (
39). This implies that simply obtaining external knowledge is not sufficient; to achieve innovation outcomes, companies must also possess the capability to effectively combine this knowledge. Liu's study suggests that the KIC mediates the impact of external search strategies on both incremental and radical IP. This mediation effect underscores the importance of KIC as a critical factor in turning external knowledge into innovative outcomes (
40). The literature suggests that taking a strategic approach to seeking external knowledge, along with having a strong ability to integrate that knowledge, is crucial for promoting innovation. Organizations need to concentrate not only on obtaining external knowledge but also on creating the necessary processes and systems to integrate this knowledge effectively. As the business environment continues to change, the capability to integrate external knowledge will continue to be a critical factor for achieving innovation success and organizational sustainability (
25).
The review above draws on the latest articles and summarizes the current understanding of the relationship between EKS strategies, KIC, and IP. Based on this, the following hypothesis is proposed: Organizations that actively seek knowledge beyond their borders are more likely to develop advanced capabilities in integrating diverse knowledge sources.
H2: External knowledge search strategy will exert a positive and significant effect on knowledge integration capability.
H3: Knowledge integration capability will exert a positive and significant effect on innovation performance.
Ultimately, the effectiveness of an EKS strategy on IP hinges on the organization's ability to integrate and effectively utilize the acquired knowledge.
H4: External knowledge search strategy will exert a positive and significant effect on innovation performance with the mediating effect of knowledge integration capability.
1.1.6. The Moderating Effect of R&D Intensity on Innovation Performance
IP refers to the results of a company's innovative activities, including the development of new products, the speed of innovation, and the economic gains from these innovations (
31). Usai et al. (2021) emphasize that a firm's success is significantly measured by its ability to transform R&D efforts into marketable solutions (
41).
Xu, Wang, and Liu (2021) identified a strong positive correlation between IP and R&D investment (
42). Similarly, Nooteboom et al. (2007) observed that higher R&D intensity correlates with improved IP, leading to more patents for firms already proficient in this area (
43). Zhu et al. (2019) demonstrated that R&D personnel input and R&D investment significantly enhance technological IP in most high-technology based industries in China (
44).
A study contends that external knowledge acquisition and internal R&D are complementary activities in the innovation process. The extent of this complementarity is influenced by factors such as the firm's R&D intensity (
45). This implies that companies with higher R&D intensity may be better positioned to benefit from EKS strategies. Therefore, we propose the following hypothesis:
H5: External knowledge search strategy will exert a positive and significant effect on innovation performance with the moderating effect of R&D intensity.
1.1.7. Firm Size and Age as Control Variables on the Model
A company's size and age can influence various aspects of its operations. Larger firms typically have more resources to invest in R&D, which can result in greater innovation. A study suggests that larger firms can financially benefit from environmental innovation, especially when driven by regulations or industry codes of conduct (
46). Another study discovered that the size of a firm moderates the impact of innovation on its performance, Therefore, firms should consider their size before investing in innovative projects or process management improvements, as it can influence how creativity is perceived within the organization and its overall performance (
47).
Another factor that has been linked to IP is firm age. Coad et al. review the literature on this topic, suggesting that older firms might benefit from greater experience and established processes that support innovation. However, the link between a firm's age and its innovation is intricate and not easily defined (
48). Some studies suggest that established routines and resistance to change in older firms may lead to less inclination to innovate (
49,
50). Conversely, some research suggests that the age of a firm can have a positive impact on innovation by offering a stable foundation for continuous improvement (
51).
The literature review indicates that both firm size and age have intricate relationships with IP. Larger firms have more resources for innovation, but the effectiveness of these innovations can be affected by external factors like market demands and regulatory pressures. Similarly, older firms may have more experience, but their established routines can either hinder or facilitate innovation. Drawing from the literature review, we propose the following hypotheses:
H6: Firm size will exert a positive and significant effect on the company's innovation performance.
H7: Firm age will exert a positive and significant effect on the company's innovation performance.
Building on the KBV introduced earlier, our hypotheses are explicitly designed to reflect its core tenets. Specifically, the relationship between EKS and IP (H1) embodies the KBV principle that access to external knowledge is a strategic imperative. The positive effect of EKS on KIC (H2), and of KIC on IP (H3), operationalize the theory’s central claim that value is created not merely by acquiring knowledge, but by effectively internalizing and recombining it. The mediating role of KIC (H4) further captures the KBV insight that competitive advantage stems from how firms process knowledge, not just its collection. Finally, the test of R&D intensity as a moderator (H5) allows us to examine whether structural resources alone can compensate for limited integrative capability. Together, these hypotheses translate the abstract logic of KBV into a testable model of innovation in a resource-constrained biopharmaceutical context.
Figure 1 illustrates the concepts and connections proposed in the hypotheses. The model illustrates EKS as independent variable, with IP as the dependent variable. It also includes the moderating effect of R&D intensity and the mediating effect of KIC components.
Conceptual framework of the study model