The global epidemic of Covid-19 (coronavirus), as a pandemic, with a wide impact on educational, medical, economic, and social systems, has posed a fundamental challenge to many countries around the world (
1). On the other hand, the best solution is to implement the measures reported by the World Health Organization and the national headquarters for dealing with the Corona crisis, based on personal protection measures. These measures include frequent hand washing, observing social distancing, and wearing a mask, which are recommended to prevent contracting and spreading this virus (
2). Among these, wearing a mask is the most obvious method of prevention that, in addition to infected people, healthy individuals should also use when leaving home and during daily interactions (
3).
In the recent pandemic, as a crisis, although its onset was unpredictable and inevitable, its continuation and expansion are largely controllable and dependent on policies and society's response. Non-observance of health protocols and the negligence of community members in following preventive recommendations increase the number of Covid-19 cases and place additional strain on medical centers (
4). Cochrane, in an article about the effectiveness of quarantine during the Covid-19 pandemic, states similar findings to studies related to the SARS (Severe Acute Respiratory Syndrome) and MERS (Middle East Respiratory Syndrome) viruses. The findings in this research show that quarantine is significantly effective in reducing the spread of Covid-19, and its early implementation, combined with other public health measures, increases its effectiveness (
5).
There is no doubt that the effective policies of governments regarding public health and society's adherence to these policies will have a significant impact on reducing the number of cases; however, in some societies, such a universal movement is not evident (
6). Among other issues raised during quarantine, such as being under supervision or hospitalized, are some of the problems faced by people with Covid-19. In addition to enduring the pain and stress caused by the disease and the fear of death, patients sometimes experience negative feelings from others, such as rejection, humiliation, and various forms of social discrimination, which contribute to the disease becoming a social stigma (
7). Social stigma can lead to behavioral disorders and negatively affect patients, doctors, nurses, and the patient's family (
8). This means that the stigma associated with the disease can make controlling its spread more difficult (
9).
To address this issue and prevent the spread of emerging diseases, including Covid-19, it is necessary to combat the consequences of such social stigmas by informing and educating the public. Because contracting emerging diseases, especially when the cause and modes of transmission are unknown, can spread quickly in society and turn into an epidemic, or sometimes even a global pandemic (
10). Covid-19, with its various dimensions, has created a serious international crisis and has presented humanity with a new challenge. Without a doubt, the emergence of this virus has created challenges in the political, social, moral, economic, scientific, and medical fields. Among these challenges, it can be claimed that the most difficult is the moral challenge. The coronavirus has subjected all societies to moral tests, and no other disease has created such profound moral challenges with such speed and scope (
11).
On the other hand, other factors also influence ethical considerations, including: Ethical commitment, which is one of the main concepts in behavioral fields and relates to an individual's personal and internal sense of responsibility toward ethical (or unethical) behavior when confronted with an ethical situation (
12). A person's attitude toward a subject or behavior that obligates them to make a moral decision regarding that subject is referred to as moral obligation (
13). Moral obligation exists when there is freedom to choose between doing what is morally right or not acceptable (
14). Although social pressure can increase moral obligation, it may not have the same written guarantees and obligations as legal obligations (
15). Ethical commitment, like any human attitude, is a driver of behavior and affects a person's decisions (
16,
17). Responsibility is a personality trait that refers to a person fulfilling their obligations (
18). Responsibility includes making appropriate and effective decisions within the framework of social norms and expectations that society has for an individual (
19). Two responsibility can be categorized into two types: (1) individual responsibility, where a person feels accountable for themselves and the situation they are in (
20); and (2) Social responsibility, which refers to a commitment to societal norms and altruism, with individual responsibility often forming the foundation of social responsibility (
21). Cultural values, which include norms, beliefs, and opinions, are also key factors influencing consumer behavior (
22). One important dimension of cultural values is the degree of individualism or collectivism (
23).
In decision-making, individualistic people tend to focus more on their preferences and place less importance on collective and group values (
24). These individuals are fully independent in their decisions and emphasize personal pleasures. In contrast, collectivist people prioritize group and collective values over their own individual values and place greater importance on the collective good. In collectivist cultures, people are expected to prioritize the group's needs and interests, and an individual's behavior is shaped by the group's expectations and desires (
25). Based on this information, it seems that ethical considerations are crucial because managing and controlling epidemics is one of the most challenging tasks for the health system. The primary goal of the health system and medical staff is to protect the health of individuals and society. At the same time, maintaining ethics in the medical field is essential and necessary (
26).