The findings of this study revealed that the educational intervention led to a significant enhancement in mothers’ self-medication preventive behavior and reduced self-medication for their children in the intervention group. Due to the lack of similar studies on the prevention of self-medication in children based on the TPB theory, the results of this study are compared with other close studies. For instance, Shamsi et.al investigated the effect of health education program based on the health belief on the self-medication preventive behavior among pregnant mothers who referred to health centers. They achieved similar results about the efficiency of the educational program on the improvement of the pregnant mothers’ knowledge (
11).
The meaningful change of the mean score of knowledge in the intervention group was expected compared with the control group and it reflects the impact of the educational intervention on the improvement of the mothers’ knowledge with children under age six. These findings are in conformity with many intervention studies (
16,
17); although the study of Movahed et al. (
12) suggested no meaningful difference between the intervention and control groups, before and after the intervention. The reason could be the low level of education of the subjects. Therefore, it is essential that the content of the educational texts be tailored to the characteristics of the participants. Failure to observe health behaviors is common among educated, illiterate, wealthy, and poor societies. The right or wrong behaviors are parts of the culture of every society. The readiness of people to learn and adopt the correct lifestyle for maintaining health in a society requires reforming their behaviors (
18).
In this study, the mean score of attitude was increased in the intervention group; however, this increase was not significant. In contrast, the control group did not show any increase in this variable. The increase may be due to the educational courses hold on self-medication for the intervention group. Having knowledge about the risk of the problem improves this attitude among the group members. In fact, researchers believe that knowledge by itself does not suffice for the adoption of preventive behavior, but the attitude and opinion about a disease or a non-health behavior are important in preventive activities. In a study on self-medication among students, 56.3% of the interviewees accepted to study guidelines to refrain from self-medication (
12). This is in conformity with the findings of the present study. Therefore, the guidance of the health centers employees and the TPB in the form of educational classes would be effective in this regard.
The interesting result of the study is that the perceived behavior control remained unchanged in the intervention group. Hence, one may conclude that deciding to do the preventive behaviors faces some barriers (
19) and since self-medication is rooted in the wrong ideas and culture of a society, the unchanged perceived behavior control may be a sign of the inefficiency of educational courses to overcome the barriers. However, the structure reduced in the control group significantly. The reason may be the profound effects of the cultural factors on self-medication.
Concerning the behavior intention, the results of the present study revealed no significant difference in the intervention group before and after the intervention; meanwhile, it is reduced in the control group significantly. This may be related to the role of influential environmental factors on mothers’ intention of self-medication. These factors can be due to the effects of endemic diseases of the winter and summer seasons. Zhang et al. reported the improvement of mothers’ perceived behavior control and behavior intention following the interventions (
20). Moreover, a qualitative study about self-medication among the elderly was conducted in Iran and emphasized that all social groups need proper education in the field of proper drug use (
8). In this study, the prevalence of self-medication before the educational program in the intervention and control groups was 32.4% and 26.78%, respectively. These findings showed that unfortunately in spite of the risks and potential harms that can be caused by self-medication, previous epidemiological studies have revealed that self-medication is common among children by their mothers. For example, in a systematic review, self-medication prevalence ranged from 2% to 92% in different countries (
2) and another study conducted on children in Germany indicated that 25.2% had used self-medication (
4).
The results of the present study showed that self-medication was reduced significantly three months after the educational program in the intervention group, which is confirmed by many intervention studies results (
13,
20,
21). However, this study relies on the researchers’ knowledge and is based on the TPB, where the self-medication for the children is considered to be an influencing index of educational efficiency. Actually, the effectiveness of the intervention in this study can be related to the educational methods such as using the handouts and handbooks, holding educational courses, etc., which led to the promotion of the TPB structures, a considerable knowledge enhancement, and finally the reduction of self-medication. Hence, comparing the current study with other ones seems difficult. Nevertheless, the efficiency of the interventions is obvious in other health behavior areas. For instance, Mohammadi Zeidi et al. suggested that educational intervention improved workers’ safety performance (
22). Zhang et al. also stated that this model increased women’s motivation for feeding their infants and for natural delivery as well (
20).
5.1. Limitations and Strengths of the Study
Some limitations of this study could be the difficulty of measuring the performances due to the use of self-reports (questionnaire). Therefore, the performance of mothers in self-medication for children over the past three months was assessed. Another limitation was the lack of complete cooperation of the mothers during the intervention and some individuals were excluded from the intervention and control groups. One of the strengths of this study could be conducting an educational intervention according to the need assessment based on the TPB model and following up the samples for the effectiveness of the educations in reducing self-medication for children.
5.2. Conclusions
The present study was conducted based on maternal education and training. The results showed that TPB-based education for mothers of children under age six can improve their knowledge and attitudes and increase their understanding and can also improve practices related to the lack of self- medication for their children. Therefore, due to the high cost of drug production and the side effects of self-medication, especially in vulnerable periods such as in childhood, it is recommended that educational programs based on this model be carried out in other health care centers in order to maintain the health of children.