Each year about 1 million new cases of colorectal cancers are identified and more than half of them lead to patient deaths (
1). In Iran the most prevalent type of digestive system cancer is colorectal cancer (
2). Various interventions are used for prevention, diagnosis, and treatment of colorectal cancers (CRCs). There is also a wide range of tests that are commonly used for screening of CRC, especially in people with average and high risk of CRC (
3,
4). Each screening test has its own advantages and disadvantages (
5). It is therefore important to identify and select the best and the most effective screening test for each population group. This will help improve the compliance of people for these tests, which seems to be very low in many countries (
6,
7). It is argued that there are a number of reasons for the low participation of individuals in the CRC screening programs including individual opinion that the tests are not useful, and might be lethal (
7). In order to screen colon cancer, many countries use various diagnostic tests based on the local guidelines authorized (
8). In Iran, no systematic program for delivering the screening services of colon cancer has been implemented so far (
9,
10). People preferences are an important factor that influences the compliance of CRC screening tests. The preferences might be influenced by many other factors, including test type, location, accuracy, demographic and socio - economic characteristics of the individuals, and health insurance. It is argued that the type of insurance coverage could affect the preferences of people regarding the various characteristics of the screening tests. Usually, if people are covered by an insurance coverage the screening costs would be decreased and as a result the people selecting the screening tests would pay more attention to other aspects affecting their preferences such as the test accuracy, mortality, and pain (
11-
13). In Iran, a health sector reform was implemented in 2014. One of the goals defined for the government in this plan was to expand the basic insurance coverage for the population so that those having no insurance coverage would be covered by the free of charge health insurance (
14). Basic Iranian health insurance schemes do not cover all CRC screening tests. Moreover, all costs of CRC screening tests are not covered by these schemes for all individuals. Therefore complementary health insurance might play an important role (
15-
18). The existence of an insurance coverage is one of the main factors affecting the people preferences for choosing the various types of health services, especially the preventive services (
11,
12). In the present study, the preferences of population with an average CRC risk were identified and compared for different tests, after the implementation of the health sector reform in population that were covered and not covered by the complementary health insurance.