The knowledge of the majority of participants about BC screening was poor and moderate. Thomas' study found that most Iranian women have little knowledge of BC risk and do not play an active role in BC screening (
17). Asgharnia’s study showed that a low percentage of Iranian women have a good knowledge about BC screening (
21). However, in Hassanzadeh's study, women's knowledge was at a desirable level, though they had a poor practice in this field (
18). The results of a meta-analysis by Ahmadi in Iran showed that women's awareness of BC screening in various studies was between 5 and 79.8% (
22). Considering the findings of the present study and some contradictory results of other studies in Iran, it seems that there is no coherent plan to involve women in the BC screening program. It also seems that cultural and social differences in different regions of the country can affect the awareness and participation of women in BC screening program.
In Alshahrani et al.'s study of Saudi women, the majority of participants had a low knowledge of BC and its various screening methods (
23). Findings from a study in India showed that more than half of women were aware of BC, but most of them had poor knowledge about early diagnosis (
24). According to the results of these studies, there are differences in the level of awareness of women about BC screening in other countries in the West Asian region. Based on the findings of one of the mentioned studies, although the people's information about BC is somewhat desirable, knowledge about BC screening is not at the desired level as an effective way to prevent complications.
The present study showed that the main sources of information for women about BC screening were the mass media (radio and television) and physicians and healthcare workers. In Alshahrani’s study, the main source of information was social media, while the source of information for a small number of people was healthcare workers and mass media such as television and magazines (
23). In Eyvanbagha et al.'s study of women working in medical school, print media was the main source of information on BC screening (
25). In Hajian Tilaki and Auladi's study, the main source of information was health personnel (
26). Also, in Ng’ida et al.'s study on rural women in Tanzania, the main sources of information were radio and television, colleagues, and health workers, respectively (
27). It seems that the choice of media type is influenced by the level of literacy and the level of access to different media. In the present study, since the level of literacy of women was low (62.5% of people were illiterate or under diploma), radio and television, and health workers had the greatest impact on raising knowledge about BC and its screening. Meanwhile, in studies conducted on educated women, print media was reported as the main source of information.
While the majority of women had a positive attitude towards BC screening in the present study, the majority of women in the study by Al-Azri et al. in Oman did not have a positive attitude towards BC screening (
12). In Heena et al.'s study, more than half of the participants believed that they could not be diagnosed by BC screening (
28). In Andegiorgish et al.'s study of female nurses in Eritrea, the majority of participants had a positive attitude towards BC screening, although many of them considered the disease to be specific to the elderly (
29). This discrepancy may be due to the fact that various studies have addressed different aspects of women's beliefs about the importance of BC and its screening. For example, Heena et al.'s study focused on women's attitudes about perceived sensitivity to the disease and the ability of the experiment to diagnose it, while in the present study, different aspects of women's attitudes toward BC screening were considered (
28).
People's attitudes were significantly related to obtaining information from physician and health system staff. The studies by Jensen et al. (
30) and Price et al. (
31) showed that women's participation in BC screening was strongly related to general practitioners' attitudes toward BC screening. In Ghanouni et al.'s study of women's attitudes towards risk-stratified BC screening among women, general practitioners and cancer specialists were preferred as a source of information in high-risk individuals (
32). Women consider physician and health system staff as a reference for health information. Physicians and healthcare personnel can play an important role in attracting women's attention and confidence in the BC screening program.
The limitation of the present study was the lack of cyberspace as a new communication medium among the sources of information about BC screening. The standard questionnaire used had its drawbacks; for example, there was no ‘I do not know’ option in knowledge questions. The strength of this study is the selection of the study sample from a wide range of postmenopausal women in terms of age, which allows the results to be generalized to a wide range of postmenopausal women. Also, the research was conducted with the desired quality due to full access to the participants.
4.1. Conclusions
The majority of women had moderate knowledge and a positive attitude towards BC screening. The mass media, especially radio and television, as well as physician and health system staff play an important role in raising women's awareness to increase their participation in BC screening programs. It is suggested to plan for the cooperation of mass media and health system personnel to encourage women, especially the elderly, to participate in BC screening.