The increasing development of technology and almost universal access to the Internet have made smartphones an integral part of everyone's life (
1,
2). The number of users of these technologies has increased rapidly in recent years, especially among Generation Z, who were born from the mid-1990s onwards (
3), between 1997 and 2012 (
4), leading to problems (
5-
7), particularly in face-to-face communications and interactions (
8). Researchers have called this behavior “phubbing” (
9), which refers to the act of snubbing someone in a social environment by looking at the phone instead of paying attention to the person (
10,
11). As a novel and dangerous form of technology addiction, especially since 2019, when classes and courses were held online due to the COVID-19 outbreak (
8), phubbing has become a social norm (
11). Now, the question arises as to what factors could be effective in the occurrence of this phenomenon. Addiction has been the focus of many studies (
12). Over half of Generation Z spend nine hours or more using the Internet (
13). In Internet addiction, the individual continues excessive Internet use without control until experiencing problematic consequences (
14). Karadağ et al. showed that Internet addiction could be a strong predictor of phubbing (
15). Swathe and Mayur, Rao et al., and Choi et al. regarded Internet addiction as a factor for nomophobia and smartphone addiction due to the availability of online content (
16-
18). According to the theory of compensatory Internet use, people try to alleviate negative emotional states such as loneliness, boredom, fear of missing out, and problematic smartphone use through technology engagement (
14,
19). Gijwani et al. and Rahman et al. showed that psychological factors led to Internet addiction, subsequent dependence on mobile phones (as a mediating variable), and ultimately, phubbing as a way to find peace and escape from anxiety. In students, this phenomenon represents the desire to escape exhaustion, anxiety, and boredom related to academic pressures (
20,
21). On the other hand, the fear of missing out (FOMO) is one of the reasons for using social networks, representing anxiety and unease about how others might be having more rewarding experiences than oneself (
22), potentially controlling or regulating this anxiety by checking on others via smartphones (
23). Gürbüz et al., Nasr et al., and Bernard stated that Generation Z students often experience FOMO and then smartphone addiction (
24-
26). Davey et al. also identified Internet addiction and FOMO as some of the most significant predictors of phubbing among young people (
27). Abi Doumit et al., Meng and Xuan, and Al-Saggaf and O'Donnell, mentioned boredom as an influential factor in causing the phubbing phenomenon (
19,
28,
29). This unpleasant feeling is common among students, representing a negative and debilitating emotion associated with experiences such as low-level physiological arousal, perceived lack of cognitive stimulation, task-irrelevant thoughts (e.g., daydreaming), and impulses to escape from the inducing situation (
30), imposing adverse effects on the learning process (
31). Lv et al., Barry, and Al-Saggaf identified FOMO and student burnout as predictors of phubbing (
32-
34). Research by Treviño Benavides et al., Sadeghi Bimorgh et al., and Mason et al. showed that Internet and smartphone addiction could lead to student fatigue and academic burnout (
35-
37). Bayrami et al. and Elhai et al. considered FOMO to be a predictive factor for time spent on mobile phones and related to anxiety and depression (
22,
38). It is worth noting that smartphone addiction in Generation Z is as concerning as drug addiction (
39). Savci and Aysan found that the greatest impact on social communication was caused by Internet addiction, followed by smartphone addiction (
40). However, the recent outbreak of the COVID-19 pandemic and the implementation of social quarantines led to increased use of communication and information technology tools, especially among young people who had to use smartphones and computers frequently for education and work. Thus, dependence on the Internet, smartphones, and the consequences thereof will not be far-fetched. Generation Z (digital natives) has witnessed the advancement of the Internet and technology, making it necessary to know their preferences and expectations to meet their needs adequately (
41).