1. Background
2. Objectives
3. Methods
3.1. Study Design and Participants
| Interviewee Code | Gender | Age (y) | Occupation | Work Experience (y) |
|---|---|---|---|---|
| A1 | Male | 34 | Physician | 5 |
| A2 | Male | 38 | Laboratory technician | 8 |
| A3 | Female | 32 | Laboratory specialist | 7 |
| A4 | Male | 51 | Psychiatrist | 14 |
| A5 | Male | 32 | Nutritionist | 3 |
| A6 | Male | 54 | Pediatrician | 22 |
| A7 | Female | 29 | Midwife | 9 |
| A8 | Female | 36 | Physician | 5 |
| A9 | Male | 39 | Physician | 4 |
| A10 | Female | 35 | Nurse | 9 |
| A11 | Male | 51 | Behvarz | 26 |
| A12 | Male | 27 | Emergency medical technician | 4 |
3.2. Data Collection Tool and Technique
3.3. Data Analysis
3.4. Trustworthiness
3.5. Ethical Considerations
4. Results
| Categories and Subcategories | Primary Code |
|---|---|
| Barriers to Promoting Healthy Behavior | |
| Socioeconomic crisis and public health challenges | Costly medications |
| Inadequate financial situation to purchase health items | |
| Inability to stay home and quarantine due to financial circumstances | |
| High cost of coronavirus testing | |
| High food prices | |
| Nutritional imbalance in people | |
| Difficulty obtaining medication for patients' families | |
| Food insecurity> | |
| Failure to comply with health guidelines | Mask refusal |
| Ignoring travel bans | |
| Disregard for social distancing | |
| Family gatherings | |
| Increased travel during the pandemic | |
| Low individual perceived severity | Failure to use masks by people who tested positive for coronavirus |
| People's disbelief and failure to take the disease seriously | |
| Denial of illness by people who tested positive for COVID-19 | |
| People's disregard for health warnings and guidelines | |
| Misconceptions about the disease | People's negative view of the disease |
| Refusal to get vaccinated | |
| Belief that COVID-19 is a hoax | |
| Considering COVID-19 disgraceful | |
| Belief that drugs prevent COVID-19 | |
| Low perceived individual sensitivity | Incorrect belief that physical strength prevents infection |
| Incorrect religious beliefs about immunity as a descendant of the Prophet | |
| Misconception that one will not contract coronavirus | |
| Poor information dissemination | Poor information about postvaccination care |
| Media contradictions | |
| Not receiving appropriate training | |
| Opaque government information sharing | |
| Spread of unscientific information in the media | |
| Lack of information transparency | |
| Spread of contradictory information through the media | |
| Harmful misinformation campaigns | Destructive propaganda promoting herbal medicines instead of vaccines |
| Rumors about the coronavirus vaccine | |
| Negative advertising by satellite networks against vaccination | |
| Lack of medical facilities and equipment | Lack of adequate medical equipment |
| Prolonged turnaround time for COVID-19 test results | |
| Shortage of beds, ventilators, and other hospital equipment | |
| Drug shortage | |
| Hospital crowding | |
| Lack of vaccines | |
| Lack of laboratory centers | |
| Lack of disease awareness | Lack of awareness about the disease |
| Confusing COVID-19 symptoms with those of other illnesses | |
| Individual ignorance about the disease | |
| Delayed healthcare visits | |
| Poor understanding of healthy nutrition | Poor understanding of healthy nutrition |
| Inadequate follow-up for testing | |
| Psychological challenges | Unhealthy thoughts about coronavirus |
| Emotional behaviors toward illness | |
| Fear of illness | |
| Stress | |
| Lack of motivation | |
| Negligence | |
| Personality disorder | |
| Carelessness and disbelief among people | |
| Laziness | |
| Psychological disorders | |
| Hiding the disease | |
| Unusual trust in traditional medicine | Failure to visit the hospital due to use of traditional medicine |
| Promotion of opium | |
| Exacerbation of the disease with traditional medicine | |
| Traditional medicine and promotion of herbal remedies |
| Main Categories | Subcategories |
|---|---|
| Structural and systemic barriers | Socioeconomic crises, public health challenges, lack of medical facilities and equipment, and poor information dissemination |
| Individual and psychological barriers | Low perceived severity and sensitivity, psychological challenges, and failure to comply with health guidelines |
| Cultural and informational barriers | Misconceptions about the disease, harmful misinformation campaigns, and unusual trust in traditional medicine |
| Awareness and knowledge barriers | Lack of disease awareness and inadequate understanding of preventive measures |
| Categories and Subcategories | Primary Code |
|---|---|
| Factors facilitating the promotion of health behaviors | |
| Multifaceted public health strategies to enhance compliance and mitigate disease transmission | Increasing people's compliance with health protocols |
| Observing personal hygiene practices | |
| Increasing people's social responsibility | |
| Seeking prompt medical care | |
| Ventilating premises | |
| Isolating infected individuals | |
| Comprehensive health education and communication | Health education by healthcare providers |
| Contacting people to provide education | |
| Mass media information about disease statistics | |
| Announcing the number of infected people and | |
| Using social media | |
| Educating people about mask use and hygiene products | |
| Training and reminders for hospital staff | |
| Explaining preventive behaviors to children | |
| Placing flyers and banners in the city | |
| Nutritional messages from television | |
| Correct information | |
| Education in national media | |
| Telegram channels for information | |
| Hospital personnel training | |
| Government-enforced public health measures | Prohibition of movement between provinces |
| Fines for traveling to red zones | |
| School closures and reduced working hours for employees | |
| Prohibition of gatherings at funerals and weddings | |
| Strict rules for disease control | |
| Not providing social services to those who do not get vaccinated | |
| Supervising funerals and burials and preventing gatherings | |
| Facilitating psychological resilience | Stress control |
| Fear of death from coronavirus and desire for vaccination | |
| Healthy thoughts | |
| Emotion control | |
| Government-facilitated healthcare equity | Government support for people and distribution of masks and hygiene supplies |
| Sending health packages to low-income people | |
| Insurance coverage for coronavirus medical services | |
| Free distribution of masks and hygiene | |
| Incentives and financial support for staying in quarantine | |
| Subsistence assistance for low-income groups | |
| Community-driven pandemic response | Increasing the credibility of coronavirus among the people through popular institutions |
| Accompanying religious and famous people in vaccination | |
| Mass immunization campaigns | Mass vaccination |
| Free coronavirus testing | |
| Healthcare system optimization | Basic advice on performing lung computed tomography scans |
| Separate departments in hospitals | |
| Increasing the number of 16-hour health centers | |
| Allocating a separate room for coronavirus testing | |
| Integrated preventive health framework | Health messengers through activation of popular foundations |
| Patient follow-up by medical centers | |
| Psychological consultations | |
| Disease screening |
| Main Categories | Subcategories |
|---|---|
| Public Health Education and Communication | Comprehensive health education and communication; multifaceted public health strategies to enhance compliance and mitigate disease transmission |
| Government-Led Policies and Equity Measures | Government-enforced public health measures, such as quarantines and travel restrictions; government-facilitated healthcare equity |
| Community Engagement and Resilience Building | Community-driven pandemic response; facilitating psychological resilience |
| Healthcare System Strengthening and Prevention | Healthcare system optimization; integrated preventive health framework |
| Vaccination and Immunization Efforts | Mass immunization campaigns |