This study aimed to determine the level of knowledge, attitude, and practice in the general population of South Khorasan province about the COVID-19 pandemic and its influencing factors. In the present study, the people's knowledge in South Khorasan province, Iran, about COVID-19 was moderate (21.94 ± 4.05 out of a maximum score of 30), indicating a 73.13% knowledge and awareness level.
Middle-aged people showed a higher level of knowledge than other age groups, possibly because this age group follows information and news more. In a study conducted by Abdelhafiz et al. in Egypt, the level of awareness of individuals was reported to be 74.50% (
23), which is similar to the present study. In studies from other countries, a percentage between 63 and 99.50% was reported (
6,
24-
27). These differences can be due to different measurement tools, sample sizes, cultures, and study time in different countries. The primary source of information about COVID-19 was the national television (490 people, 71%) and social media such as Telegram, WhatsApp, Instagram, etc. (447 people, 64.8%). Apart from a similar study conducted by Honarvar et al. in Iran (
6), numerous other studies have cited social media as the primary source of information for individuals (
23,
26-
29). In recent years, due to the advancement of technology and the ease of access to the Internet, the desire of people to use social media has increased (
6), but according to specific rules in Iran, many social media apps are filtered, and not all the people have easy access to them.
In addition, 85.50% of the people in the present study considered COVID-19 a virus, and over 97% of them agreed that the disease was contagious and people suspected of the disease should be isolated from the rest of the community. The incubation period, transmission routes, and symptoms of COVID-19 were also well known to the participants. These findings are consistent with Reuben et al.'s (
26) and Lau et al.'s (
30) studies. These studies also assessed knowledge about the incubation period, transmission routes, and symptoms of COVID-19 at a reasonable level (above 86 and 89.50%, respectively). However, in the study conducted on Indians, people's knowledge about this disease was deficient, so that this rate was between 7.7 and 18.2% for the main symptoms of the disease, such as fever, cough, shortness of breath, etc. Also, 29.5% of people considered touching, kissing, sneezing, and eating as the ways of transmitting the disease, and 57% did not consider this disease contagious (
31).
The attitudes of individuals can play an essential role in controlling diseases; in fact, they are a bridge between awareness and practice that can make the connection between the two easier, ultimately leading to behavior change (
32). Most people in the study had a high understanding of the risk of transmitting the disease, and up to 85% were worried about having a family member with the disease. Besides, almost a little over half of the people felt at risk. It is in line with the study of Honarvar et al. in Shiraz, Iran. In this study, like our study, almost half of the people felt threatened by this disease, and most of them were worried about their families contracting the disease (
6). According to a study by Huynh et al. in medical staff, almost 80% of people were worried about themselves and their families contracting the disease (
11). Also, 86% of Egyptians considered this disease dangerous, and 86.9% worried that they or their families would be infected (
23). The discrepancy between Iranian studies and other worldwide studies concerning the lack of deep concern of people about the risk of disease in Iran can be due to that in the present study, most of the participants were young and believed that the disease could be dangerous only for the elderly and those with underlying diseases, which has already been confirmed in some studies (
33,
34). Also, the role of Iranian media in making this disease seem less important for young people and individuals without underlying diseases in the early days of the epidemic has created this belief in people, especially adolescents and young people, that this disease cannot be too dangerous for them.
Most people (81.70%) mentioned that they would get the COVID-19 vaccine if there was one available, while the Nigerians had little faith in this, and only 29% of them would get vaccinated. According to the author, this could be due to the fear and misconceptions created by the media about the health risks of these vaccines (
26).
A total of 84.85% of participants took measures to prevent the COVID-19 disease. Of them, 94.80% washed their hands, and more than 76% of them used facemasks and threw them in the trash after use. These rates on the use of facemasks and handwashing are higher than those of Honarvar et al. and Azlan studies so that the desire of people to use masks was approximately 60% and 50% and the desire to wash hands was 80 and 87% in these two studies, respectively (
6,
24).
The results showed a significant positive relationship between knowledge and attitude, knowledge and practice, and attitude and practice, which is consistent with the results of other studies (
6,
26,
29). Therefore, increasing knowledge and changing attitudes can change people's behavior positively (
33).
Our findings also showed a significant relationship between age and education level of individuals and their practice in the prevention of COVID-19, which is consistent with the results of studies conducted by Honarvar et al. (
6), Lau et al. (
30), and Zhong et al. (
27). Age and education level are two factors that make a person experience over time; in fact, with their increase, a person's experience also increases, strengthening the person’s performance in critical situations.
5.1. Study Limitations
Due to the electronic implementation of the present study, limited access to telephones and the Internet in the villages, and the low level of literacy of rural people, the number of rural participants in this study was low. As the Iran health system is coherent and readily available for people in rural health centers and homes, it is suggested that future studies be conducted on these people and their information be collected in person. In addition, the chances of weak and vulnerable people, including the elderly, the illiterate, and the unemployed, were low to participate in the study, which certainly affected the KAP score. Also, as electronic questionnaires were used, random sampling was not possible. Besides, many people could not participate in the study due to the filtering of social media applications such as Telegram in Iran. However, in this study, we tried to use other social media apps that were readily available, such as WhatsApp, to solve this problem.
5.2. Conclusions
Despite that the level of knowledge, attitude, and practice of people was good regarding COVID-19 in this study, the continuous informing of the people through television, radio, and social media is needed for maintaining the status quo. Besides, new approaches and policies for the poor, rural populations, the elderly, the illiterate, and the unemployed should be adopted by relevant authorities due to their lower level of knowledge and practice.