The findings of the current study showed that the stigma phenomenon began from social context during a gradual process. The previous results indicated that cancer patients frequently faced social stigma and negative attitudes (
13,
14). Findings of a study about public attitudes toward cancer survivors showed 58.5% of participants believed that it is impossible to treat cancer regardless of highly developed medical science, 71.8% agreed that patients would not have a useful role, and 23.5% believed that they would avoid working with patients. Finally, about half of the participants acknowledged they would not disclose their cancer to others because of community negative attitudes (
15). Despite successful clinical advances in treatment and subsequently a considerable increase in the number of cancer survivors, negative attitudes, stereotypes and discrimination against patients are so common. The diagnosis of cancer and even hearing the cancer word can stimulate cliched thoughts. Typically, cancer is associated with death, fear and emotions such as anxiety, agitation, painful and uncontrollable situation (
16). Investigating of women’s beliefs about cancer showed that the concepts of fear, mystery, contagion, and stigma are considered as a nature of cancer and lifestyle, stress, environment, genes, unknown causes and destiny are identified as explanations about the cancer causes and in some cases, factors such as black magic were considered as a cause of cancer (
17,
18).
Results confirmed that patients’ social life are affected by others’ attitudes at the beginning of the diagnosis (
19). Even the expectation of social stigma, especially from family members and friends can be related to the reduction of quality of life in patients with chronic diseases (
20). Social stigma and self-stigma are closely related together and as long as a person believes that others have stigma attitudes toward him/her, self-stigma such as feeling of shame and low self-esteem can also be experienced (
21). These feelings arising from self-stigma have strong relation with incidence of depression. Results showed cancer patients who are experiencing attitudes associated with stigma are more prone to depression (
22,
23). Perceived stigma may lead to psychological distress by increasing the feelings of shame and self-blaming, limiting the social support and non-disclosure of cancer experiences. Generally, these results showed the important role of cognitive and social factors which are associated with stigma phenomenon (
24).
Self-efficacy including the patients’ attitudes to their capability, one’s belief in ability to succeed in specific challenges and ability to control the situation and return to previous level of quality of life, is one of the another sub-categories of self-stigma. According to patients’ belief, their ability to return to a normal life, especially at the beginning of illness is less estimated by others. Many people react to current critical event with pity and sympathy. Also, patients gradually internalize others’ approaches and negative expectation to their own abilities. Lack of control on life obstacles and unpredictability of illness future status were other main reasons for reduction of self-efficacy. The majority of people with chronic illness experienced self-stigma with low self-esteem and self-efficacy as obvious negative consequences (
25). Corrigan, Larson and Rüsch introduced “why try” effect in order to explain the reduction of self-esteem and self-efficacy following self-stigma. They believed that self-stigma consists of three phases: 1) Awareness of stereotypical beliefs (such as incompetence); 2) Acceptance and agreement with stereotypical beliefs; and 3) Application or description of self, based on these stereotypical beliefs. The results of this process are low self-esteem and self-efficacy which dissuade people from pursuing the life goals (
26).
Kato, Takada and Hashimoto identified three aspects of self-stigma: 1) Cognitive factors (patients’ beliefs about potential adverse effects of illness); 2) Emotional factors (including all negative emotions); and 3) Behavioral factors (avoiding of making contact with others, hiding illness and restricting social communications) (
27). Hence, stigma which is influenced by these factors may adversely affect patients’ coping strategies. Most of participants insisted on non-disclosure of their illness. They argued that fear of others’ negative reactions, aversion of pity and receiving false and disappointing information are the most important reasons of avoidance. Results illustrated that patients were not willing to disclose their illness when social stigma exists (
24). According to what was explained, non-disclosure as one of the coping mechanisms may reduce internalized stigma, while defending patients against social stigma.
The concept of acceptance was identified as a core category because of the highest repeatability. Acceptance slightly leads to maintenance of adverse effects of stigma. Many patients admitted that they have had negative stereotypical beliefs before diagnosis of cancer which made them endure social stigma. Many patients try to use coping strategies, such as non-disclosure of cancer and contact limitation with others. It may be done by patients and their families in order to avoid social stigma. This type of acceptance against stigma despite maintenance of negative impacts of this phenomenon, can also act as a passive coping strategy.
Most patients experienced stigma in form of negative reactions to themselves. It is because of obvious deviation from normal state and unpleasant quality of illness. This leads to negative consequences such as depression, anxiety, anger, and low self-esteem (
28). People who are stigmatized greatly benefit the wide ranges of coping strategies in order to cope with these adverse effects. Inevitably, one of the beneficial ways to overcome stigma consequences is acceptance of this critical situation where there is no possibility for taking control and applying changes (
29). For greater transparency, while acceptance as a coping mechanism may protect patients against stigma, it cannot operate as an effective mechanism. Acceptance simultaneously involves passive and active processes. In some cases, participants gradually accept social stigma. They acknowledge negative thoughts and attitudes easily and act based on them. But in other cases, acceptance is based on mindfulness and patients show willingness to accept social and self-stigma without engaging in order to suppress or trying to avoid them. This process describes active acceptance. Literature review showed that it can play an important role in reducing anxiety, depression and improving the quality of life in cancer patients (
30-
32).
5.1. Limitation
This study had also some limitations that should be noted. These limitations include: 1) lack of socio-economic characteristics control that can reduce the generalization of current findings and 2) cross-sectional study and neglecting the stigma changes over time.
5.2. Conclusion
This study investigated cancer stigma phenomenon formation by extracting four conceptual categories including social stigma, self-stigma, coping strategies, and acceptance by a grounded theory qualitative methods. Comprehensive assessment of stigma through various information sources can provide a deep understanding of this phenomenon. Results of current study may lead to the development of effective therapeutic protocols for promotion of community awareness and improvement of mental health levels in patients and their families by considering stigma effects. Also social stigma was expressed by participants as one of the dissuasive factors related to preventive behavior. Hence, psychology community, health policy makers, organization and institutions can design efficient training plans with the aim of cancer risk reduction. Consequently, eliminating the adverse effects of stigmatization and identifying the ways to overcome it may lead to psycho-social health promotion.