Because of the importance of the participation of women in CCS, this study investigated the determinant factors of health behaviors of rural women of Tabriz, Iran in such program. The study found that 55% of the rural women have participated in PSS in the last 3 years. Lofters et al. reported it 53.1% (
21) in Canada and Sauer reported it 90.5 in US (
22), 42% in California in the past 1 year, and 72% in the last 2 years (
23). The role of rural environment should be considered when talking in this regard. The participation rate of rural women in this study was higher than Kurdish women west of Iran in a study by Aminisani et al. (32%) (
24). It seems that women with specific characteristics had higher participation in CCS: family history of cervical cancer, minor genial infections, high socioeconomic level, higher education (women or their spouses), and universal coverage of primary healthcare in rural areas of Iran (
25).
There was a reverse correlation between having CCS and the age of the participants, so that the higher the age of women, the less their intention to perform Pap smear. The study of Silva in urban women of Brazil reported the menopause as the reason for the fall of Pap smear participation (
26). Schlichte and Guidry also found that women of higher ages report the test as unnecessary (
27). In Canada, the lower participation of women in Pap test was correlated with not being classified in age group of 35 to 49 years (
28). In this study, it seems that the higher health literacy of younger women and being in sexually active ages are the reasons for higher participation in CCS. Although women of older cohorts showed less CCS behavior than the younger, it might be due to the cross sectional nature of the study and the cohort effect.
A correlation was observed between the history of urinary infection and the CCS behavior, so that those women with the history of urinary infection had more intention to perform Pap smear. Babazadeh et al. stated the perceived severity of the disease (
29) and Karimy et al. (
20) stated the fear of disease consequences as the reason for the higher participation of women with urinary infection in the PSS. It seems that these women are more sensitive in follow-up and referral to midwifery services. Yet, the fact that women with the history of urinary infection had more participation in CCS might be, to some extent, due to focus of the health service providers on women in sexually active ages. Moreover, the proper health behavior of these women, compared to those who had not history of urinary infection, shows a good care high risk people. It is also needed to be considered that the history of urinary infection can act as a bias by indication because urinary infection is an indication of CCS.
In this study, no statistically significant difference was observed on the number of Pap smear tests in the last 3 years in terms of economic status of the women. It seems that this finding is related to the nature of the study population, which is consisted of the rural women; because the income inequality within the rural population is low (
30). Yet, other studies have reported the effect of economic factors on PSS behavior. A study in Vietnam reported high cost of the PSS and lack of health insurance among the reasons of avoiding PSS in the last 12 months (
31). In Canada, the migrant women had lower rate of PSS and those women in lower social classes had lower health literacy, lower social capital, and non-scientific traditional beliefs (
32). Thus, it is recommended to put more emphasize on PSS in middle and lower social classes in rural population. Furthermore, according to the Hill’s criteria for causation, the socioeconomic status affects the PSS behavior by temporal sequence principles.
The findings of this study showed that women, who had participated in PSS, had higher awareness than those who had not. A study conducted by Allahverdipour and Emami in Iran reported that one-third of the women had low awareness on cervical cancer (
33). Another study in China reported that only 32% of the participants had a reasonable knowledge on cervical cancer (
34). The low awareness of the women in most studies conducted in Iran might be due to the lack of a comprehensive educational program for women on cervical cancer and the PSS. Moreover, cultural differences between the societies can be affective on the level of awareness on cervical cancer. A study in Qatar reported women with diagnosed cervical cancer, employed, 15 years and more of married life, academic education, and more than 3 birth giving were most likely to participate in PSS (
35). Since the rural women in Iran usually marry in lower ages and had little opportunity for higher education and regarding the fact that 47% of the participants in this study were illiterate or with low education, there is a necessity for educations on CCS, which should be appropriate for rural culture. Education of the spouses and using the health providers might be other effective interventions (
36).
The average score of perceived s of PSS had a significant difference between women, who had and those who did not have the history of CCS. Based on this finding, we can recommend intervention measures for increasing the awareness of rural women about the benefits of PSS to increase their participation in the program. The “perceived benefits” was the only construct of the health belief model that was significant among the rural women. Majority of these women had low age and education. Thus, they might not have an accurate understanding of susceptibility and severity of the cervical cancer and in their opinion, the incidence of the cancer is mostly chance-dependent. This means that the behaviors of those women, who were familiar with mechanism and the risk factors of cervical cancer, were more predictable by the health beliefs model. In a study in urban Iran, using the health belief model, the awareness of the women, perceived severity, perceived benefits, perceived barriers, and perceived self-efficacy were the predictors of CCS behavior (
37). The fact that other constructs of the model were not significant predictors of the behavior of the rural women might also be due to their little knowledge about the Pap smear. If then, the health workers who promote the Pap smear should rearrange their attempts on rural population.
The situation of the constructs of the health belief model was not good in this study, so that the average scores of the perceived susceptibility and perceived severity among women who had the history of PSS in the last 3 years were higher than those women who did not have. This finding is in line with the study of Allahverdipour and Emami in which 24.9% of the participants were in a good situation on perceived susceptibility and 32.8% in a good situation on perceived severity (
33). In addition, in the study of Allahverdipour, the perceived benefits and barriers in 47% of the cases were in a poor situation (
33). The perceived barriers in the study of Allahverdipour and the perceived benefits and barriers were the predictors of PSS (
33).
The “perceived benefits” in both univariate and multivariate models was a predictor of CCS behavior. In the final model, which showed closer results to the reality, the perceived benefits was the best predictor of PSS in rural women. A negative correlation was also observed between age and the perceived benefits in this study. Women in lower ages usually perceive lower benefits for PSS due to marriage in lower age, lower education, and health literacy. In the study of Hope et al., the perceived barriers, perceived severity, and awareness were the predictors of PSS (
38). Another study by Costa et al. reported the perceived benefits and barriers as predictors of PSS behavior among women (
39). In a study carried out by Miri et al. in Birjand, Iran, they demonstrated that the perceived benefits (β = 0.17, P = 0.01), the perceived barriers (β = -0.19, P = 0.01), and the perceived self-efficacy (β = 0.10, P = 0.01) have direct and significant effects on Pap smear behavior. The perceived threat (β = 0.002, P = 0.99) has no significant direct effect on Pap smear behavior (
40).
5.1. Conclusions
The use of health belief model in identifying the predictors of PSS among rural women was successful. The awareness and the perceived benefits of the PSS were the most important predictors of CCS behavior. Thus, the health service providers should focus on increasing the awareness of the rural women on cervical cancer, PSS, and its benefits. The barriers of the PSS should be removed and the misconceptions of the women should be resolved. Based on the findings of this study, to increase the participation rate of the rural women in PSS program, the health workers should explain the mechanism of cervical cancer and highlight the benefits of the PSS in its early detection. Yet, other constructs of the model such as susceptibility and severity may not be ignored in the education efforts.
5.2. Limitations
One of the limitations of this study is the self-report nature of the participants’ data, which might result in over-reporting the PSS. Another point to consider is that all the participants of this study were from the Turkic ethnicity, which may limit the generalizability of the results to other ethnic groups. The third point is the possibility of selection bias. Yet, the strength of the study is studying women with no history of hysterectomy.