The aim of this study was to investigate the application of the PMT to study the factors related to skin cancer preventive behaviors in the male high school students of Isfahan. The results indicated that 56.9% of the students had a history of sunburn. In a study conducted by Rahmatiasl which was conducted in the schools of Ahwaz, 31.2% of students had a history of sunburn (
18). Another study by Nyiri conducted in the schools of Singapore found that the incidence of sunburn among students was more than the expected rate (
21). In a study carried out on female students in Yazd, Baghianimoghaddam et al. showed that 47.7% of the students had a history of sunburn (
22).
The results of this study show that there is, unexpectedly, a high rate of sunburn in the students of Isfahan. According to a study performed by Hall et al. (
23), individuals who had a history of sunburn used protective behaviors, like wearing protective clothes, more than others. These results reveal that individuals show more protective behaviors when they are aware of the harms of sunlight.
Therefore, individuals’ experiences suffering from the harms of sunlight could be used to increase the perceived sensitivity of other individuals in educative interventions.
Some studies also demonstrated that there was a significant relationship between the history of sunburn in individuals and the mean score of perceived susceptibility, self-efficacy, and perceived response. It proves that individuals who once had sunburn show more suitable preventive behaviors in the consequent sun exposure situations (
24,
25).
The results of Pearson’s correlation between protective behaviors and the PMT constructs showed that there was a significant positive relationship between behavior and perceived sensitivity. The results of the study by Tazval et al. showed that there was a significant correlation between the PMT constructs and protective behaviors. In addition, their results showed that protective behaviors were significantly and directly correlated with perceived susceptibility, perceived severity, response efficacy, and protection motivation, while outer and inner rewards were significantly and inversely correlated with response costs (
26). These results show that the more the people perceive themselves to be exposed to the skin cancer risk, the more they will be likely to adopt protective behaviors. Consistent with the findings of this study, behavior is directly and significantly correlated with perceived susceptibility in the study conducted by Mohammadi et al. (
27) and Baghianimoghaddam et al. (
22). Furthermore, the findings of the present study demonstrated that protective behaviors were significantly and positively correlated with perceived severity, while the results of Schuz and Eid’s study showed that self-efficacy was positively correlated with sun protection behaviors (
28). The results of Xiao et al.’s study, on the other hand, showed a positive correlation between protective behaviors and perceived severity, perceived susceptibility, and self-efficacy, and a negative correlation between reward and response cost (
29). These results indicate that the more aware the individuals are of the consequences and costs of the disease for their own and their families, the mroe the likelihood of their protective behaviors will be.
Additionally, the present study showed a positive correlation between protection motivation and behavior, indicating that the greater a person’s intent to have a protective behavior, the more the probability of showing a protective behavior, which is consistent with the results obtained by Xiao et al. (
29), Sharifirad et al. (
30), and Morowatisharifabad et al. (
31).
The results of a study conducted by Suppa et al. conducted in a school in Italy showed that students’ knowledge of skin cancer affected their protective behaviors (
32). According to Hall et al., those with a history of sunburn had a higher rate of adopting protective behaviors, suggesting that when people become aware of the dangers of sunlight, they are more likely to adopt protective behaviors (
23).
The findings of this study showed no significant correlation between the skin cancer preventive behaviors’ score and the rewards’ score. In a study carried out by Tazval et al. there was a significant negative correlation between the inner and outer rewards and protective behaviors that is consistent with the results of similar studies (
26). The existence of a significant and negative correlation between rewards and protective behaviors means that the greater the inner and outer rewards are for incompatible behaviors, the less the probability of adopting protective behaviors will be.
The results of the multiple linear regression model in this study indicated that among the PMT constructs, the scores of self-efficacy, response cost, and perceived severity were significant predictors of the skin-preventing behaviors’ score, respectively.
In the current study, self-efficacy was the strongest predictor of the PMT (β = 0.303). In other words, the more students are confident of their own efficiency and ability in showing preventive behaviors, the more they show them. Thus, it can be concluded that to reach a high level of skin cancer preventive behavior in students, and consequently to improve the level of health status, at first, students’ self-efficacy should be increased.
In the studies conducted by Plotnikoff et al. (
33), Wurtele et al. (
34), and Melamed et al. (
35), using the PMT, self-efficacy was the most significant preventive factor of behavioral intention, being consistent with the results of the present study. These results show that self-efficacy should be prioritized in educative interventions to increase individuals’ motivation.
5.1. Conclusions
Since the results of the present study showed that among the PMT constructs, respectively, the scores of self-efficacy, cost response, and perceived severity were significant predictors of skin cancer preventive behaviors in students, it is better to consider these constructs in educative interventions to teach skin cancer preventive behaviors in this age group, and use this theory to design and implement intervention programs to improve self-protective behaviors.
The survey of preventive behaviors in skin cancer using an appropriate theory can be considered the strength point of the current study.
5.2. Limitations
1- The use of only male students in this study is one of its most important shortcomings.
2- In this study, only junior high-schools of Isfahan were analyzed, and there was no sample of other cities of Isfahan.
5.3. Suggestions
It is suggested that, in the future studies of this field, sampling be carried out from students living in desert areas and from both male and female genders in order to be able to compare them.