This study focused on obtaining psychometric properties for IAT in a Nigerian population. The obtained IAT cutoff score was ≥ 48.4 for males and ≥ 45.1 for females. The Nigerian version of IAT showed a Cronbach’s α of 0.79, a Spearman-Brown coefficient correlation of 0.76, a Guttman Split-Half coefficient of 0.76, and a corrected item-total correlation range of r = 0.73 to r = 0.84. The Cronbach’s α obtained for the Nigerian version of IAT was slightly lower than the Cronbach’s α of 0.98 obtained in German offline adolescent samples (
25), 0.94 in a study in Turkey (
24), 0.93 in a study in China (
30), and -0.82 in a study in UK (
21). Our finding showed a good inter-relatedness between the IAT items as well as the unidimensionality and homogeneity of the IAT factors (
35,
36) in the Nigerian population.
The internet has contributed immensely to making life a lot easier, as information is more assessable from any part of the globe, and even outer space. The internet also offers platforms, through which people can connect from across the world. On the flip side of the coin, the internet has caused lots of people to spend too much time behind their handheld and desktop computers, to the extent that it has become the focal point and center of their lives and resulted in addiction. The diagnostic and statistical manual of mental disorders views IA as a disorder that needs further research (
37).
IA is common among children and young people (
26,
38). Akinnawo and Akpunne (
39) found a 48.6% prevalence of IA among Nigerian university undergraduates, which is a high IA rate in Nigeria. In 2017, the Punch Online Newspaper reported that Nigeria had an internet penetration ratio of 26.5% (
40). In 2020, the internet penetration rate was 46.6% among Nigerians, and Nigeria was ranked at the top of the list of African countries based on the percentage of internet traffic consumed by its people (
41), fourth in sub-Saharan Africa, and 22nd globally based on the country’s level of internet freedom (
41,
42).
The explanation for the high prevalence rate of IA in Nigeria could be drawn from several theories, two of which are discussed in this study. First is the need-to-belong theory developed by Baumeister and Leary (
43). According to the theory, one of the most powerful, influential, and universal human drives, which shapes emotion, cognition, and behavior, explains self-esteem, and measures chances of a good relationship is the need to belong (
44).
The internet is one way through which the Nigerian culture of the extended family system and kinship groups is maintained in this age of information and communication technology. The extended family system is defined by Encyclopedia Britannica (
45) as an expansion of the nuclear family and is usually built around the unilineal descent group. The extended family, typical of the Nigerian social-cultural setting, often occurs in regions where a high level of cooperation is necessary and financial, and material aids/supports are solicited due to the difficulty of the nuclear family to be self-sufficient (
45). The need to belong frequently fuels the use of social media platforms to remain connected, thereby fostering social bonds.
Again, the need to belong theory has been hypothesized to not only making the formation of social bonds easy but also predicting the reluctance to break social bonds (
43). Hence, the motivation for making frequent social contacts and communication and seeking information influences human behavior.
Furthermore, studies show that internet addicts often feel stressed, overwhelmed, depressed, lonely, or anxious, and frequently resort to using the internet to seek solace or remoteness (
46). Accordingly, the high prevalence of psychopathological symptoms in Nigeria (
26,
47) represents an urge to escape from stress, loneliness, depression, anxiety, and other mental health issues and seek solace through the internet.
This escapism tendency could be explained by the uses and gratifications theory (UGT) developed by Katz et al. (
48). UGT describes why and how people actively seek out things or items to satisfy specific needs. Moreover, UGT explains how users deliberately choose media that meets given needs and also enhances knowledge, relaxation, social interactions/companionship, diversion, or escape (
49). The internet provides an avenue for people to explore UGT. According to Stafford et al. (
50), there are three categories of gratifications, namely content gratifications, process gratifications, and social gratifications. Content gratifications include internet use to search for specific information. In the process gratifications category, internet users gain gratifications from the experience of purposeful internet surfing. Lastly, the social gratifications category encompasses forming and deepening social ties. Hence, the need to foster social interactions, overcome depressive feelings, reduce stress and anxieties, eliminate loneliness, and lessen the burden of psychopathological symptoms exacerbated by the social-political setting of the Nigerian society is the reason for the increased internet use among Nigerians.
5.1. Conclusions
Based on this study’s findings, we conclude that IAT has acceptable psychometric properties for the Nigerian population. Moreover, we derived a new IAT norm for Nigerian males and females and assert that IAT fits well with the Nigerian culture.
5.2. Limitations of the Study
This study was undertaken based on the unique psychological, social, and cultural setting of the Nigerian population. Hence, the generalizability of the findings to other populations with different social-cultural characteristics may be compromised.