As the COVID-19 health crisis deepened in Ghana, hospitals including APH witnessed a steady influx of donations on a scale that was unprecedented. Opinion leaders, faith bodies, businesses and individuals came forward to register their goodwill with the hospital in those difficult times by donating medical consumables and money. The bigger question, however, is how to sustain such donor partnerships for accessing funding outside of a pandemic situation (
9). To address this, the hospital can constitute a proactive marketing team to harness the funding potential of local and international networks while also maintaining an uncompromising stance on the hospital’s reputation for inflexible accountability for its expenditure. It is important to recognize that sustaining donor partnerships would be more likely to succeed if key donors and stakeholders are kept satisfied and well-informed. Such a strategy serves as a negotiating ‘currency’ for continued donor support (
10). District-level hospitals should be encouraged by this finding to prioritize the enhancement of donor engagements.