Predictive factors of consumption of fast food in Yazd city high school girls based on the theory of planned behavior

Mohammad Hosein  Baghianimoghadam; Nooshin Rouhani Tonkaboni; Mahdi  Haghi; Malek Naz  Baghianimoghadam; Nahid  Ardian

Journal of Health Reports and Technology

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Predictive factors of consumption of fast food in Yazd city high school girls based on the theory of planned behavior

Author(s):

Mohammad Hosein Baghianimoghadam¹,

Nooshin Rouhani Tonkaboni²,

Mahdi Haghi²,

Malek Naz Baghianimoghadam³,

Nahid Ardian^4,*

1Social determinants of health research center , Shahid Sadoughi University of Medical Sciences- Yazd, Iran

2Department of Health education and Promotion, School of Public Health, Yazd University of Medical Sciences, Yazd, Iran

3MD of Yazd University of Medical Sciences, Iran

4Social determinants of health research center, Shahid Sadoughi University of Medical Sciences- Yazd, Iran

Journal of Health Reports and Technology:Vol. 2, issue 1; e74059

Published online:Jul 15, 2016

Article type:Research Article

Received:Nov 11, 2015

Accepted:May 18, 2016

How to Cite:Mohammad Hosein BaghianimoghadamNooshin Rouhani TonkaboniMahdi HaghiMalek Naz BaghianimoghadamNahid ArdianPredictive factors of consumption of fast food in Yazd city high school girls based on the theory of planned behavior.J Health Rep Technol.2(1):e74059.

Abstract

Low physical activity and poor diet among teenagers is increasing. These unhealthy behaviors are related to increases in overweight in adolescence with type II diabetes, hypertension, and heart disease. Frequent consumption of fast food with high energy consumption is associated with low intake of saturated fat, sodium, and low intake of nutrients. The aim of this study was to determine the predictive factors of consumption of fast food in female high school students of Yazd city based on the theory of planned behavior. This was a descriptive and analytic study that was done on 186 female students in Yazd city of Iran in 2014. The variables under study were demographic variables behavior of fast food consumption and structures of theory of planned behavior, including attitudes, subjective norms, perceived behavioral control and also variables of intention and. Data collected was analyzed using SPSS 16 using descriptive and analytical statistics. Fast food consumption of students was influenced by children’s parents. Results of the present study showed that structures of attitudes, subjective norms and perceived behavioral control predicted 20.1% of variance intention All variables of theory predicted 15.8% of the variance of behavior of eating of fast food. The findings of this study show that the theory of planned behavior is useful for predicting the intention of fast food consumption.

Keywords

Fast food

High school students

Theory of planned behavior

Predictive factors

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