In the current study, the overwhelming majority of target population (98.7%) received measles and rubella vaccine. The findings were consistent with the coverage rates reported by most of the supplementary immunization activities that were conducted in other parts of the world, including Uzbekistan (99.8%) and Georgia (98.90%). However, it was different from the rate reported by Tajikistan (93.8%), Ireland (70.8%), and the WHO European regions where the MR supplementary immunization coverage rates varied from 48.2% to 100% (
9). Additionally, the vaccination coverage rate in the present study was higher than Eastern and Southern Africa with about 93% based on vaccination cards, finger marks, or self-report of participants (
21).
According to the global measles strategic plan, it is expected that supplementary immunization activities target large populations and achieve immunization coverage of > 90% in each region (
5). Importantly, the present study revealed that the total vaccination coverage rates in all provinces of South-East of Iran were higher than the rate expected by the Global Measles Strategic Plan. Undoubtedfuly, achieving and sustaining the mentioned coverage by supplementary immunization activities could play a key role in measles and rubella elimination. Consequently, it should be continued as a significant approach to interrupt the measles and rubella virus transmissions in these regions.
The parents’ decision-making on vaccinating their child seems to be a determinant in vaccination coverage (
17). There are various reasons that parents may decline or delay vaccinating their child. Data suggests that medical complications, pain from injections, previous measles infection, concerns about safety and effectiveness of vaccines, the ingredients in the vaccines, parents’ belief that vaccination is unimportant, religious, or socioeconomic reasons significantly contributed to lack of vaccination (
1,
11-
15). In the current study, the main obstacles for lack of vaccination were refusal to vaccinate (31%), lack of information (24.2%), sick child (22.4%), and travel (20.2%). However, in most studies, fear of vaccine side effects was the leading barrier to vaccination (
1,
12,
13,
15-
17). In a study from the United Kingdom, fever, rash, joint symptoms, and headache were reported as vaccine side effects (
13). In the present study, the most common vaccine side effects experienced by study recipients were fever and severe pain at the site of injection.
Insufficient knowledge about vaccination may also contribute to low vaccination adherence (
1,
22). In comparison, high level of knowledge in parents about the immunizations mechanisms could have a positive impact on parents’ vaccination behavior to collaborate with vaccine stakeholders (
17). For example, mothers, who had high levels of knowledge and positive attitudes towards vaccination, scheduled immunization of their children (
14). Likewise, vaccination incentives in approximately two-third of the study participants was prevention of disease. In line with the current study, parents reported vaccination as a reasonable method to prevent disease in studies conducted by Carine Weiss et al. as well as Forster et al. (
14,
17). As a result, providing parents with some consultations by health care providers and increasing their knowledge about the vaccination mechanism, side effects, and benefits of vaccination are recommended.
The findings suggest primary health care providers (72.3%), schools (24%), and television (22.3%) as the important sources of information while in developed countries, the media was a leading source of information about childhood vaccinations (
16). Accordingly, results demonstrated that most children were vaccinated at health centers and schools. In comparison, a study by Roberts et al. in United Kingdom showed that vaccine injection in schools was poor despite extensive publicies (
13).
The study results also illustrated that 95.3% of the study participants received an immunization card at the time of vaccination. However, immunization cards were not available for more than half of them to be visited at the time of the study. Similarly, vaccination cards were available for approximately half of the children in a study conducted by Gust et al. (
15). In eastern and southern Africa, during supplementary measles vaccination activities, both vaccination cards and finger marks were used to monitor vaccination coverage. In this study, 48% of vaccinated children had finger markings once visited. Comparably, immunization cards of the eligible children were available for about two-thirds of the study participants (
21).
One of the study limitations was that data was collected based on self reports. Nevertheless, the researchers strove to ensure the participants about the privacy of information in order to answer the questions correctly. The strength of the present study was the high number and representativeness of the study participants in the study.
In conclusion, the present study illustrated that it is possible to achieve high coverage for measles and rubella immunization through supplementary immunization activities (SIAs). Therefore, the routine measles and rubella vaccination program should also be further strengthened with a booster dose of SIAs to sustain high herd immunity and attain measles and rubella elimination.