The primary aim of this study was to examine the role of self-esteem and decision-making styles in predicting addiction tendency among university students, specifically to investigate whether psychological and cognitive variables could significantly contribute to substance misuse tendencies. The findings indicated that the combination of these variables (self-esteem + decision-making styles) explained approximately 46% of the variance in addiction tendency, highlighting the substantial importance of these psychological factors in predicting high-risk behaviors. This relatively high proportion of explained variance suggests that cognitive–emotional variables are not peripheral, but central determinants in understanding vulnerability to addictive tendencies within university populations (
18).
The results demonstrated that self-esteem and the rational decision-making style were inversely associated with addiction tendency; specifically, these findings support the first hypothesis, indicating that individuals with higher self-esteem and a more rational decision-making approach were less likely to exhibit tendencies toward substance misuse. This finding aligns with contemporary research on self-control, emotion regulation, and psychological resilience. Similar associations between low self-esteem and higher substance use tendencies have also been reported in international contexts. For example, studies conducted among adolescents in Spain and the United States have shown that reduced self-esteem is significantly associated with alcohol and substance misuse, suggesting that the protective role of self-esteem may operate across different cultural settings (
19). These cross-national findings support the generalizability of the present results beyond the Iranian university context. For instance, a study among medical students in Iran reported that impulsivity, which can be considered in contrast to rational decision-making, was significantly associated with internet addiction, indicating that poor impulse control increases the likelihood of addictive behaviors (
20).
From a theoretical perspective, self-esteem may function as a psychological buffer. Individuals with higher self-esteem tend to experience greater perceived self-efficacy, stronger coping resources, and lower susceptibility to peer pressure, all of which reduce the likelihood of engaging in maladaptive coping strategies such as substance use. Similarly, the rational decision-making style involves systematic information processing, evaluation of consequences, and delayed gratification. These cognitive capacities directly counteract impulsive tendencies and short-term reward seeking, mechanisms frequently implicated in addiction models (
19).
These results indicate that decision-making style and impulse control capacity play an important role in addictive behaviors, and therefore a rational decision-making style may act as a protective factor, supporting the second hypothesis.
Conversely, in this study, the “spontaneous”, “dependent”, and “avoidant” decision-making styles emerged as significant positive predictors of addiction tendency. In other words, individuals who make decisions quickly without sufficient reflection, rely heavily on others in their decision-making, or avoid confronting decisions showed higher tendencies toward substance misuse. This finding is consistent with contemporary cognitive-psychological approaches, particularly studies emphasizing that psychological adaptation and self-regulatory capabilities (self-regulation/resilience) can mitigate tendencies toward high-risk behaviors such as substance use or addiction (
21). Comparable patterns have been observed in European samples. Balada et al. (
22), in a study conducted in Spain, reported that maladaptive decision-making styles, particularly spontaneous and avoidant tendencies, were significantly associated with alcohol misuse. Their findings similarly emphasized impulsivity and deficient consequence evaluation as key cognitive vulnerabilities. The convergence of findings across different cultural contexts strengthens the robustness of the present results.
The potential mechanisms underlying these associations merit further consideration. The spontaneous style is characterized by urgency and impulsivity, increasing vulnerability to immediate rewards and risk-taking behaviors. The dependent style may heighten susceptibility to peer influence, especially in university environments where social networks strongly shape behavioral norms. The avoidant style, in turn, reflects difficulty confronting stressors or making challenging decisions; substance use may then function as an emotion-focused coping strategy to escape psychological discomfort. These pathways are consistent with cognitive-behavioral models of addiction that emphasize impaired self-regulation and maladaptive coping (
11).
Regarding Hypothesis 3, it was expected that addiction tendency would differ according to gender and faculty. The results confirmed this hypothesis, showing that male students and students from certain faculties (in this sample: Dentistry and nursing/midwifery) had higher mean ranks of addiction tendency. This finding may reflect a complex interplay of psychological, social, and environmental factors, such as differing academic pressures, lifestyle differences between male and female students, variable access to resources, or structural differences in faculty social networks. This result is consistent with previous studies reporting gender or academic field as influential factors in high-risk behaviors (
23,
24). International research likewise indicates higher prevalence rates of substance use among male university students in various regions, including North America and parts of Europe, often attributed to gender-related norms, risk-taking tendencies, and socialization patterns. This consistency suggests that gender-based vulnerability to addictive behaviors may reflect broader socio-cultural dynamics rather than purely local influences (
23).
Notably, the intuitive decision-making style did not significantly predict addiction tendency in this study. This suggests that decision-making based solely on feelings, intuition, or instinct (without rational reflection) is insufficient for analyzing addictive behaviors; rather, the ability to make logical decisions, evaluate consequences, and exercise self-control, core components represented by the rational style, holds greater predictive importance. This perspective aligns with contemporary models of self-regulation and conscious decision-making (
11). It is possible that intuitive decision-making, unlike spontaneous decision-making, does not inherently involve impulsivity but may instead reflect experience-based processing, which does not necessarily increase addiction risk.
Collectively, the findings of this study, along with emerging evidence, underscore the need to consider psychological and cognitive factors, beyond environmental or access-related factors, when preventing substance misuse in university populations. For example, university-based psychological interventions could focus on enhancing self-esteem, strengthening rational decision-making skills, and promoting self-control and resilience; such strategies may serve as effective protective measures (
25,
26). More specifically, structured workshops on cognitive decision-making skills, training in consequence evaluation, assertiveness training to reduce maladaptive dependency, and resilience-based interventions may be integrated into university counseling programs. Screening programs targeting students with low self-esteem or dominant avoidant/spontaneous styles could also facilitate early identification of at-risk individuals. These applications translate the present findings into actionable preventive strategies (
27). In practice, such interventions can help reduce students’ vulnerability to substance use by strengthening psychological resources, improving self-regulation, and fostering adaptive coping mechanisms. Universities and policymakers can use these insights to design evidence-based prevention programs, allocate resources effectively, and implement targeted support services tailored to high-risk student groups (
28).
5.1. Limitations
However, several limitations should be considered. First, the cross-sectional design of this study precludes causal inference. Although significant associations were identified, it cannot be determined whether low self-esteem and maladaptive decision-making styles lead to addiction tendency, or whether early addictive behaviors negatively influence psychological functioning. Longitudinal designs are required to clarify directionality and causal pathways.
This study was restricted to a single university; therefore, generalization of the results to other universities or student populations may not be appropriate. The use of a single-site sample limits external validity and cultural generalizability.
Additionally, the self-report measures used could be influenced by social desirability or self-deception biases. Because all variables were assessed using self-report questionnaires, common method variance and response bias may have inflated associations between variables.
Future research is recommended to utilize larger, multicenter samples and employ mixed-methods approaches (questionnaires + interviews + experimental frameworks). Incorporating behavioral tasks, longitudinal follow-ups, and experimental designs could substantially strengthen the robustness and explanatory power of future findings.
Ultimately, these findings provide a foundation for planning preventive interventions and promoting mental health in university settings, drawing attention from policymakers, student affairs offices, university counseling centers, and researchers to the critical role of psychological and cognitive factors in addictive behaviors.
5.2. Conclusions
The present study demonstrated that psychological and cognitive factors, particularly self-esteem and decision-making styles, play a key role in predicting addiction tendency among university students. Self-esteem and the rational decision-making style functioned as protective predictors, whereas the spontaneous, dependent, and avoidant decision-making styles emerged as risk predictors, significantly influencing substance use tendencies. In contrast, the intuitive decision-making style did not provide a significant predictive effect. Moreover, significant differences in addiction tendency based on gender and academic background highlight the complex interplay of individual and environmental factors in high-risk behaviors.
These findings underscore the need to design targeted psychological and educational interventions in university settings. Programs that focus on enhancing self-esteem, strengthening rational decision-making skills, and promoting self-control and resilience among students may serve as effective protective strategies against substance misuse. The results of this study offer valuable practical insights, drawing the attention of policymakers, university administrators, and clinical psychologists toward the development of comprehensive, evidence-based preventive programs.