Our search of the literature did not yield any similar studies on BDD. In the current study, we shed light on various variables underlying BDD and delineated the complex relationship between these variables and BDD symptoms. Our aim was to propose a model regarding body dissatisfaction, body comparison and IARI as mediators of SE, MP, POT and PSP of BDD symptoms.
About self-esteem, firstly, there was a significant negative relationship between SE and BC in the general model and in both genders. This relationship, which is consistent with other studies (
7,
9,
43), shows that people with low SE are vulnerable to self-assessment through body comparison. Most women put great importance on their physical image and physical attractiveness and see it as a basis for evaluating their own value. People who value themselves on the basis of external standards are more likely to evaluate themselves through others, which can be done in the form of body comparison (
43). Secondly, there was a direct relationship between SE and body dissatisfaction in the general model and in both genders. This direct relationship was consistent with the results of previous studies (
12,
42,
44).
In Sheffield et al.’s (
45) study the relationship between SE and body dissatisfaction among women from Hong Kong and Australia was assessed; SE was not a significant predictor of body dissatisfaction among participants. In a study that was conducted by Francisco et al. (
20) low SE significantly predicted body dissatisfaction among Spanish teenagers, but this relationship was not observed among Portuguese teenagers. These studies highlighted the important role of culture in body image. Thirdly, body dissatisfaction was a mediator of the relationship between SE and BDD in the general model and in both genders. Although there is no study that has investigated this indirect relationship, some studies (
4,
5) have shown that by increasing the level of body dissatisfaction, people become more susceptible to BDD, and this disorder’s symptoms become more severe. Disturbance in cognitive, behavioral and emotional aspects of body image is considered as a core concept in BDD pathology (
46). By considering this information and the relationship between SE and body dissatisfaction, this indirect relationship can be justified.
Regrading PSP, firstly, it was a significant predictor of BC and IARI in the general and female models. This finding that is consistent with the results of other studies (
7,
13,
36,
47) shows that by increasing perceived pressures from parents, friends and media, the level of body comparison and IARI will increase. These relationships are based on the tripartite model (
6). This model suggests that three effective variables, including friends, parents and media, are the basis of body image and eating disorders, the relationship between which is mediated by internalization and body comparison (
36). When people are faced with pressures from these three sources, they develop negative views toward themselves and accept prescriptive ideals as their own, and one way of obtaining these ideals is through body comparison. Pressure induced by media maintains a higher influence (as compared to family and friends) on IARI (
13). Furthermore, appearance-related standards induced by media among women are more strict, congruent and remote than those of men (
48). This can justify the lack of IARI role in relation with PSP among men.
Secondly, results demonstrated that PSP is directly predictive of BD in general and in the models of both genders. The existing relationship between PSP and BD is consistent with the results of other studies (
13,
49). This direct relationship shows that PSP can directly induce negative body perception without involving IARI or body comparison. Thirdly, body dissatisfaction had a mediating role in the relationship between PSP and BDD. Although there is no study that has investigated this relationship, by considering the relationship between PSP and BD and between BD and BDD, this mediating role can be justified.
The modified model in general and among women showed that POT is directly associated with BDD symptoms. These results are in contrast to the results of some previous studies (
7,
43,
50). Some differences were observed in measurement tools and age of participants. The relationship between POT and BDD was delineated in studies conducted by Weingarden and Renshaw (
51) and Buhlmann et al. (
38). These studies reported that POT is an important contributing factor to the incidence of BDD symptoms and it is related to the severity of symptoms. Patients may justify their POT experiences as a proof of existing problems in their appearance.
However, in the male model as hypothesized in the general model, there was a significant relationship between POT and body comparison. This result is consistent with the results of other investigations (
7,
43,
50) that indicated people who have received negative feedbacks about their appearance are more likely to compare different parts of their body with others. Any attention to appearance from others, especially appearance-related teasing, shifts people’s attention to their bodies and prones them to body comparison. If a person receives negative messages about his appearance, he may internalize these messages and in order to find out how he should look, compares his body with peers (
50). This difference between males and females can be due to women’s higher sensitivity to negative feedbacks about appearance that directly leads to BDD symptoms.
As to perfectionism, there was a significant positive relationship between MP and IARI in the general model and in both genders. This finding that is consistent with other studies (
16,
20) shows that by increasing the level of perfectionism, people become more vulnerable to internalizing ideals of the society. Perfectionists set high standards for their performance in different areas of life. Accepting beauty standards can be a sign of their general desire to accept high standards (
16). Furthermore, in the modified model among men and women, there was a direct relationship between perfectionism and BDD symptoms. This result is consistent with those of studies conducted by Hartmann et al. (
52) and Buhlmann et al. (
53). Individuals with BDD tend to possess maladaptive thoughts regarding their attractiveness. Indeed, high level of perfectionism may make BDD patients to excessively focus on their imperfect appearance. This finding is consistent with the results of Higgins (
54) who postulated that difference between the real self and ideal self may lead to negative emotions. These patients experience meaningful dissimilarities between their real and ideal selves.
In the current study, a significant positive relationship was observed between IARI and body comparison in the general model and in both genders. Fitzsimmons-Craft et al. (
55) confirmed this relationship. However, in the study conducted by Karazsia and Crowther (
47), internalization had a mediating role between body dissatisfaction and body comparison, although body comparison was considered directly related to body dissatisfaction. According to Durkin et al. (
14), with exposure to the ideal image, IARI indirectly leads to the modification of body satisfaction via body comparison. Indeed, IARI is accompanied by body comparison and this negative comparison has negative influence on body satisfaction of individuals. According to these results, individuals tend to internalize aesthetic standards of the society and body comparison is formed in accordance with the aforementioned standards. Furthermore, body dissatisfaction tends to increase, while individuals tend to experience high levels of difference between their ideal self-image and their actual appearance.
The existence of a significant positive relationship between body comparison and body dissatisfaction is consistent with the findings of other studies (
7-
9,
43,
47) and shows that by increasing body comparison, the level of body dissatisfaction will increase. Body comparison and attention to cultural standards are the means by which people evaluate their body. As a result of this comparison, the perception of the discrepancy between self and ideals increases, ultimately leading to body dissatisfaction (
7).
5.1. Conclusions
Comprehending dynamics of the aforementioned factors is essential both in interventional and prophylactic approaches; for instance, as has been mentioned, the media have a significant effect on BDD symptoms. Therefore, the content of the media should honor the appearance differences and remind the relativity of beauty. This problem can also be reduced by increasing parents’ awareness about the effect of their words on their child’s body satisfaction. It is recommended to conduct same design studies among other sociocultural statistical samples. Generalization of the proposed model may be subject to reconsideration because sociocultural variations can dramatically affect the complex dynamic of BDD symptoms.
5.2. Limitations and Further Research Directions
This study has some limitations. The first limitation is the cross-sectional nature of the design that prevents us from causative conclusions. Secondly, as the study samples are limited to bachelor’s degree students; thus, the results cannot be generalized to other groups. In this study, as there were no subjects with a definitive diagnosis of BDD, replication of this study in these patients is needed. Also, because of the limited literature on the mediating role of body comparison in the relationship between IARI and body dissatisfaction, further studies are needed to examine this relationship.