This study assessed the HL levels of the individuals from Qom based on IHLQ in an online context. Nine main categories were explored to determine the different dimensions of HL. This study was conducted using the IHLQ. These questionnaire components were developed based on a health promotion approach and, to some extent, had the properties that made the questionnaire an appropriate instrument for evaluating the HL.
The relationships between HL levels and some participants’ characteristics were investigated. Overall, more than half of the participants enjoyed moderate HL levels. In this study, compared to the study by Haghdoost et al. (
15), a considerable increase was recorded for adequate HL levels, while a decrease was documented for inadequate HL. This finding may have been attributed to some factors, such as the study sample size affected by the COVID-19 pandemic, the online recruitment method, and the vast public health education provided during the COVID-19 epidemic period. Due to the application of an online platform to recruit the participants, illiterate people were excluded from the study, which may also have affected the results.
The participants in this study faced HL challenges in the “individual empowerment” and “health information access” domains, and the “health knowledge” domain was moderate in HL levels. While “individual empowerment” consists of constructs such as the ability to read medical forms, transfer content to others, and take care of one’s health in different situations, an inadequate level of HL in this domain suggests that the participants are likely unable to use their information in practice and need to adopt a more effective method for learning. Considering the development of and the good access to social media and communication in today’s community, the inadequate level of HL in the “health information access” domain was considerable, which may have indicated that health was not an important priority for the people at the time of our study. This finding was consistent with that reported by Yari et al. (
17).
According to our results, gender had a significant relationship with HL, so the female participants enjoyed higher HL levels, which was in line with the findings from several other studies, such as the studies by Kohan et al. (
18) and Sorensen et al. (
14). This may have been due to the fact that women use health information media more frequently, have greater rates of follow-up, pay more attention to health problems, and have more frequent contact with healthcare system workers. Furthermore, most women in this study were housewives who, in general, have easier access to different mass media. However, some studies have reported no relationship between inadequate HL and gender (
19).
Our study results also revealed that HL had a significant relationship with higher levels of education, which was consistent with the results from previous studies (
14,
20,
21). This predictable result highlighted the need for a plan aimed at increasing the quantity and quality of public education in order to improve HL in the community and, consequently, to reduce the risk of involvement in unhealthy behaviors.
This study indicated that individuals with permanent jobs enjoyed higher levels of HL, which was in agreement with the finding of Haghdoost et al. (
15). This result may have been attributed to the fact that individuals with permanent jobs have easier access to health information in their workplace and to health care services. The need for higher education in order to obtain a permanent job and higher socioeconomic status may also have been associated with higher HL.
In our study, no significant relationship was found between age and HL. However, the significance of the age variable may have been set at a 95% confidence level so that HL levels showed a little decrease with older age and approximately HL decreases by 0.02 points per year, which was in line with the findings from studies by Yari et al. (
17) and Sorensen et al. (
14).
5.1. Conclusions
In sum, the majority of the participants enjoyed moderate and high HL levels. Due to the exclusion of illiterate individuals from this study, however, HL remained a challenge to adopting the health behaviors. Therefore, it was recommended that the policy-makers should improve HL by promoting education for the population, providing them with permanent job opportunities, improving individual empowerment, providing them with health information access, facilitating health information application, and helping them improve their interpretation/judgment skills. Furthermore, it was suggested that an effective training program should be developed and conducted for those with lower education levels and older people. To address the lower HL among male participants, it was found important to develop immediate plans aimed at increasing their HL level. Given our study limitations, such as the application of an online data-gathering method, it was suggested that future HL studies should be carried out in Qom and other cities of Iran in order to eliminate the ambiguities surrounding the field of HL and its determinants.
5.2. Limitations
This study faced some limitations. First, some participants in the sampling may have been lost due to the adoption of internet-based method to collect the data, which, in turn, may have led to bias in sampling and limited the study’s generalizability. Second, the bias of social desirability may not have been ruled out based on the self-reported data; however, the sufficient sample size may have increased the reliability of our findings. Third, individuals residing in urban regions and those with high levels of education were over-represented in the study sample. Greater participation of individuals from rural regions or of those with low educational levels may have affected the HL levels. Fourth, some Iranians did not have a smartphone to participate in the research, which was a selection bias.
5.3. Suggestions
Individuals with low HL suffer from poorer health conditions and do not use preventive care adequately. They are more likely to be hospitalized and suffer serious health consequences. Lower health literacy is associated with higher mortality rates and is likely responsible for additional costs in healthcare. Moreover, adults with low HL are less likely to adhere prescribed treatment and self-care and make more treatment and medication errors (
22-
25).
Rates of inadequate HL are disproportionately higher among those with lower socioeconomic status and limited education; therefore, it is recommended that the policymakers should:
Invest more in research on health interventions in diverse settings to improve HL;
Improve health literacy by creating centers to promote research and increase evidence-based health knowledge;
Reconsider the existing policies and related activities to improve HL policies for the benefit of patients, individuals, and communities;
Expand the scope of the fields of activity required for the overall HL Policy to include environmental, workplace, media, and digital health at all levels of society;
Collect ample evidence based on the effectiveness of HL, and ensure that the policies address the specific needs of regional contexts;
Support quantitative and qualitative research in order to produce conclusive evidence confirming the effectiveness of HL for all levels of the community;
Incorporate the facilitators of successful implementation (e.g., intersectoral collaboration, political leadership, and strategies to overcome cultural barriers) into the health literacy policy;
Provide necessary resources to overcome the cultural and social barriers to the development of health literacy;
Integrate HL into education and training programs for healthcare professionals.