Effective Journal Marketing
Effective journal marketing is crucial to attracting high-quality submissions and increasing the visibility of published research. At Brieflands STM Publisher, our publishing and marketing teams work hand-in-hand with journal editors to enhance awareness, drive submissions, and expand readership.
Marketing Strategies
We employ a customer-centric, data-driven approach that integrates technology and evidence-based strategies to promote the research published in our journals. Our efforts include:
Search Engine Optimization (SEO)
We optimize our journal content to improve its visibility in search engine results, making it easier for authors and researchers to find relevant journals for their work.
Find Journals Page
To assist authors in finding the best fit for their research, we have developed a dedicated "Find Journals" page. This tool helps authors identify suitable journals based on their specific research area.
Indexing in Reputable Sources
Our journals are indexed in prestigious databases and indexing sources, enhancing their visibility and credibility in the academic community.
NeoSuggest System
We have developed an in-house submission transfer system called NeoSuggest, which allows editors to recommend suitable manuscripts to other journals within our network. This system, often referred to as suggesting 'sister journals,' provides authors with options to find the best journal for their work.
Social Media Campaigns
We actively use social media to issue calls for submissions across various subject areas. These campaigns drive traffic to our journal homepages and allow researchers to engage with us directly.
Targeted Marketing
Our marketing campaigns are tailored to attract the right authors for each journal. By focusing on specific subject areas and leveraging data-driven insights, we ensure that we receive the highest-quality submissions. Our ultimate goal is to maximize the success of Brieflands Journals, and we are committed to working closely with our editorial teams to achieve this