This study developed a conceptual model to evaluate the interrelationships among resilience, pharmacy performance, and patient satisfaction in urban outpatient pharmacies. The findings revealed that pharmacy resilience is directly correlated with both operational performance and patient satisfaction. The results of this study help pharmacies to utilize their resources more efficiently in order to adapt to a changing environment and evolving consumer needs, ultimately leading to enhanced levels of patient satisfaction.
The findings demonstrated a statistically significant and strong association between resilience and pharmacy performance (R = 0.642), confirming that resilience is not merely a theoretical construct but a functional capacity that translates directly into enhanced operational outcomes. Moreover, the significant correlation between resilience and patient satisfaction (R = 0.496), and between performance and satisfaction (R = 0.334), underscores the importance of organizational resilience not only in ensuring continuity of care but also in maintaining trust and satisfaction among service recipients. These findings reinforce the emerging view that resilience is integral to both system stability and patient-centered care delivery. This aligns with prior research highlighting that organizational resilience becomes evident in unusual conditions such as shocks, crises (e.g., COVID-19), and other disruptions (
23). Consequently, resilience is closely linked to organizational survival, as it enables entities to withstand crises, absorb shocks, and navigate various challenges effectively (
24). Organizational resilience and financial performance can serve as proxies for measuring overall organizational performance (
25). Moreover, organizational resilience impacts various dimensions of business performance, including economic-financial outcomes, customer satisfaction, and internal processes as well as learning. The distinct effects of resilience on business performance provide managers with valuable guidance for resource allocation, thereby supporting the employer's interests (
26). Findings from previous research on resilience have shown its influence on multiple performance metrics, including organizational survival, operational effectiveness, profitability measures, and sales growth (
27,
28). It has been established that resilience affects business performance, indicating that resilient companies consistently outperform their non-resilient counterparts (
29). Organizational resilience promotes effective responses to environmental change and supports the development of diverse organizational capabilities (
30). Organizational resilience involves introducing new capabilities and increasing the ability to monitor and generate new opportunities for innovation. Researchers argue that organizational resilience is a dynamic process through which members adapt positively, enhancing their organization's competitiveness in the aftermath of a crisis. Resilience plays a crucial role in enhancing organizational effectiveness during challenging circumstances by enabling individuals, teams, and organizations to navigate and adapt effectively to unforeseen events (
31,
32).
The success or failure of a company depends on its performance. Organizational performance can be challenging due to different standards including economic viability, environmental responsiveness, and long-term sustainability (
33). Human resources play a crucial role in influencing the performance of companies and are recognized as a key element in ensuring organizational resilience (
34). While the COVID-19 pandemic has posed an unprecedented crisis in both magnitude and industry-wide impact, it is not the first disruptive event to influence the performance of companies (
35). Prolonged economic downturns negatively affect companies, leading to declining sales, reduced profits, financial strain, and challenges in meeting supplier obligations. Nonetheless, certain companies manage to achieve considerable success despite experiencing a crisis (
36). Therefore, to strengthen their ability to maintain business continuity, particularly in times of crisis such as a pandemic, businesses must enhance their resilience capabilities. This involves reinforcing both proactive resilience, which anticipates and prepares for potential disruptions, and reactive resilience, which enables organizations to respond and recover from such challenges (
37). In emerging economies, well-managed companies perform better during and in the aftermath of global crises. Firms that demonstrate high-quality management and pursue innovation are more likely to enhance their performance in times of crisis (
38). In line with the results of this investigation, previous studies indicate that the resilience of an organization exerts a positive influence on a company's performance level (
32). Organizational resilience stems from strong performance, making it essential for management to effectively utilize resources and capitalize on opportunities in sales and service (
37).
The relationship between resilience and pharmacy performance has garnered increasing attention, particularly considering recent global health crises. Resilience within pharmacy practice, both at the individual and institutional levels, is recognized as a determinant of sustained service delivery under stress, directly influencing performance outcomes such as medication availability, patient counseling quality, and operational continuity. Studies suggest that pharmacies with higher adaptive capacity, proactive resource planning, and organizational support systems demonstrate greater responsiveness to surges in demand and disruptions in supply chains, resulting in improved patient satisfaction and service reliability (
39,
40). This evidence reinforces the notion that embedding resilience-building strategies within pharmacy operations is not only beneficial but also essential for ensuring robust performance during crises.
Importantly, patient satisfaction was also positively associated with both resilience and performance, suggesting that the benefits of resilience extend beyond internal organizational metrics and encompass patient-perceived quality of care. This further supports the emerging paradigm that views resilience as a multidimensional construct with systemic as well as interpersonal implications (
7,
41). Partial correlation analysis, which controlled for potential confounders, confirmed the direct and robust nature of the observed relationships. The relationship between resilience and performance remained strong (R = 0.542), as did the correlation between resilience and patient satisfaction (R = 0.496). This is consistent with prior research that underscores the positive and significant influence of resilience on customer loyalty with respect to both behavioral and attitudinal dimensions, as evidenced by studies reporting a positive relationship between resilience and sustainability practices in relation to customer loyalty (
13).
The extent of organizational resilience and survival can be influenced by trust and strategic flexibility (
37). Prior research has emphasized the critical role of operational resilience in fostering customer loyalty (
42). Moreover, the effects of responsiveness and service quality on customer loyalty have been examined as distinct constructs, with studies emphasizing that customers are fundamental assets for organizational continuity, particularly within the MSMEs sector (
13).
The results indicate that managerial age significantly affects key outcomes, highlighting its influence on both operational effectiveness and patient-centered care. Pharmacy managers aged above 60 exert a significant impact on these outcomes, thereby underscoring the role of managerial age in shaping both operational effectiveness and patient-centered care. This is consistent with previous studies that have demonstrated a significant relationship between respondents' age and various dimensions, including decision-making, human resource management, and overall managerial effectiveness (
43). Additionally, pharmacies managed by male individuals reported higher patient satisfaction score, suggesting a potential gender-related variation in perceived service quality or communication style. Male healthcare providers were consistently rated highly for professionalism and privacy, reflecting societal expectations that position men within roles of technical expertise and authority (
44). This perception is reinforced by social role theory, which emphasizes the traditional linkage of male gender roles with assertiveness and competence in leadership contexts. This is further evidenced by the significant positive impact of attributes such as professionalism and privacy on patient satisfaction, especially in domains requiring accuracy and discretion and most notably among male providers (
45).
This study underscores the potential influence of geographic and locational determinants, including demographic characteristics, access to resources, and regional healthcare infrastructure on both operational and patient-centered outcomes. Findings revealed that resilience, pharmacy performance, and patient satisfaction were comparatively higher in pharmacies situated in the northern and western regions of Tehran. This indicates that geographic context contributes to shaping both operational dynamics and patient perceptions. The surrounding physical environment of healthcare facilities, such as cleanliness, noise levels, and overall ambiance, can significantly influence patient comfort and perception of care quality, thereby affecting overall satisfaction (
46,
47). Patients from areas with greater socioeconomic disadvantage often report lower levels of satisfaction, attributable to restricted access to resources, transportation barriers, and systemic biases encountered within the healthcare system (
48).
Pharmacy resilience plays a vital role in safeguarding and enhancing public health. Resilient pharmacies can identify and manage risks, maintain the continuous delivery of high-quality services, while learning from past experiences. Through these mechanisms, they effectively meet patients' pharmaceutical needs and contribute to enhanced patient satisfaction. Ultimately, organizational resilience enables adaptive responses to fluctuating demands in dynamic environments and strengthens organizations’ capacity to manage unexpected disruptions (
13). By improving operational efficiency and overall performance, resilience supports the meeting of customer expectations and the cultivation of loyalty. Furthermore, its positive impact on performance ultimately leads to greater customer satisfaction and long-term loyalty.
5.1. Conclusions
This research aims to investigate the correlation between resilience, defined in terms of readiness, response, recovery, learning and growth, and pharmacy performance measured by financial performance, pharmacy process, and growth, as well as patient satisfaction accessed through pharmacy facilities, and the dimension of service quality. Based on a comprehensive review of literature and prior studies, the research model was formulated to conceptualize the underlying theoretical constructs and identify the existing research gap. The findings confirmed a positive and significant relationship between resilience, pharmacy performance, and patient satisfaction in pharmacy. Overall, this study offers a practical and evidence-based framework to guide resilience-building strategies in pharmacy settings, particularly in preparation for future public health emergencies. By integrating resilience with performance and patient satisfaction, the proposed model shows promise for informing managerial decision-making, shaping training protocols, and supporting policy development within pharmacy systems.
5.2. Limitations
This study has several noteworthy limitations. First, the model was developed within a specific national context, which may limit its generalizability to other settings. Second, reliance on self-reported data introduces the possibility of response bias. Furthermore, data collection was constrained by limited access to public and hospital pharmacies, as well as reluctance of some respondents to disclose income-related information. Another important limitation of the study was the potential for recall bias. Given the considerable time that has elapsed since the COVID19 pandemic, the interview questions were deliberately designed with a broad scope to ensure comprehensive coverage of the relevant issues. These factors may have reduced the representativeness of the sample and introduced potential bias into performance-related findings. Future research should aim to validate the model across diverse geographic and policy contexts and incorporate longitudinal data to capture the evolution of resilience over time.