This study investigated the effectiveness of EFT and ST in mitigating PAP among women with obesity. Specifically, the research focused on two key subscales: "Worry about imperfection" and "hope for perfection". The findings reveal that both EFT and ST significantly reduced PAP levels compared to a control group immediately post-intervention, and these improvements were sustained at a two-month follow-up. These results offer crucial insights into the psychological treatment of body image concerns in the context of obesity, particularly those driven by perfectionistic tendencies.
Our primary findings demonstrate that both EFT and ST led to significant reductions in scores on the "worry about imperfection" subscale when compared to the control group. This outcome aligns with the core principles of both therapeutic modalities. "Worry about imperfection" reflects a profound fear of failing to meet appearance standards and intense self-criticism (
6). The EFT, by focusing on accessing, experiencing, and transforming maladaptive emotions such as shame, self-criticism, and anxiety related to body image, likely facilitated a reduction in this worry. This process enables participants to process underlying emotional pain and cultivate self-compassion (
17,
18). Similarly, ST directly targets EMSs, such as defectiveness/shame and unrelenting standards, which are fundamental to pervasive self-criticism and the pursuit of unattainable ideals (
19). Through experiential techniques like imagery rescripting and chair work, ST aids individuals in confronting and healing these schema origins, thereby diminishing the intensity of their worry about perceived imperfections (
20). These findings are consistent with previous research, such as Noroozi-Alou et al., who reported that EFT significantly reduced body image dissatisfaction in women with eating disorders by addressing shame and self-criticism (
13). Similarly, Kopf-Beck et al. demonstrated that ST effectively reduced maladaptive schema-driven distress in individuals with depression, suggesting its applicability to appearance-related concerns (
14). However, unlike the present study, which focused specifically on PAP in women with obesity, prior studies often targeted broader constructs like general body dissatisfaction or depression. The specificity of our intervention to PAP, combined with the culturally specific context of Ahvaz, Iran, where societal pressures on appearance may be particularly pronounced (
3), may explain the robust effect sizes observed here compared to studies with more general populations or outcomes (
10).
Furthermore, both interventions also yielded significant decreases in "hope for perfection" scores compared to the control group. This subscale denotes the active, often self-defeating, pursuit of an ideal appearance and excessively high personal standards (
1). While seemingly positive, this relentless pursuit can paradoxically lead to chronic dissatisfaction and psychological distress. The emphasis of EFT on authentic emotional processing encourages individuals to relinquish external validation and unrealistic self-demands, fostering self-acceptance based on internal emotional cues rather than external appearance (
21). Schema therapy addresses the cognitive-behavioral patterns driven by schemas, helping individuals recognize the self-defeating nature of unrelenting standards and facilitating a shift toward more balanced and compassionate self-views (
22,
23). These results align with McComb and Mills, who found that interventions targeting perfectionistic tendencies in women exposed to idealized social media imagery reduced appearance-related aspirations (
8). However, our study’s focus on structured, manualized therapies (EFT and ST) contrasts with McComb and Mills’ use of brief experimental interventions, potentially accounting for the sustained effects observed at the two-month follow-up in our study. Differences in outcomes may also stem from our sample’s clinical diagnosis of obesity, which likely amplifies perfectionistic pressures due to societal stigma (
2,
4), compared to non-clinical samples in prior research. The structured, multi-session format of our interventions, delivered by trained therapists, may have provided deeper emotional and cognitive restructuring than shorter or less intensive interventions (
24).
The lack of significant differences between EFT and ST in reducing PAP may be attributed to their shared focus on addressing deep-seated emotional and cognitive patterns, albeit through different mechanisms. The EFT emphasizes emotional transformation, while ST targets schema restructuring, yet both converge on reducing self-criticism and fostering self-compassion, potentially explaining their comparable efficacy (
24). This finding is supported by meta-analytic evidence indicating that established psychotherapies, such as EFT and ST, often yield similar outcomes for specific psychological issues due to shared therapeutic factors, such as therapeutic alliance and emotional processing (
25). For instance, Vatankhah et al. found comparable efficacy of EFT in reducing body image dissatisfaction in women with bulimia nervosa, suggesting that EFT’s focus on emotional needs may be particularly effective for appearance-related concerns (
25). The lack of significant differences between EFT and ST in our study may also reflect the specific cultural context of Iran, where appearance-related pressures are intensified by collectivist norms and gender-specific expectations (
3), potentially making both therapies equally effective in addressing PAP. In contrast, studies in Western contexts, such as Lou et al., reported slightly greater efficacy for cognitive-based interventions over emotion-focused ones in addressing appearance perfectionism, possibly due to differences in cultural attitudes toward emotional expression (
11).
The clinical implications of these findings are significant. Both EFT and ST can be integrated into obesity treatment programs, such as those offered in outpatient clinics or community health centers, to address psychological barriers like PAP that hinder weight management and well-being. By reducing PAP, these therapies may enhance adherence to lifestyle changes, improve body image, and reduce psychological distress, contributing to more sustainable health outcomes. The maintenance of effects, even at a two-month follow-up, is encouraging, although longer-term studies are warranted.
5.1. Conclusions
In conclusion, this study demonstrates that both EFT and ST significantly reduce PAP in women with obesity, offering effective psychological interventions to improve body image and mental well-being.
5.2. Limitations
Despite its contributions, this study has several limitations. The sample was restricted to women with obesity (BMI ≥ 30 kg/m2) in Ahvaz, Iran, limiting generalizability to men or individuals with lower BMI ranges. Reliance on self-report measures could introduce social desirability bias; thus, future research could benefit from multi-method assessments. The specific cultural context necessitates further cross-cultural investigation. While a two-month follow-up was included, exploring longer-term durability of therapeutic effects (e.g., six months to one year) would provide stronger evidence. Future research should investigate specific mechanisms of change within each therapy, such as emotional regulation or schema modes, to better understand how improvements in PAPS occur. Comparative effectiveness research with larger, more diverse samples, including individuals with different levels of obesity or comorbidities, would strengthen the evidence base. Investigating the cost-effectiveness and feasibility of integrating these therapies into existing obesity management programs is also a crucial next step.