3.1. Participants
A total of 31 men and 30 women participated in this study. The mean (SD) age of participants was 54.92 (8.21) years, reflecting the target age group for CRC screening. The majority of participants (96.7%) were married, and most of them (72.1%) had completed at least 12 years of formal education.
3.2. Themes Identified Through the Focus Group
We identified 6 themes across the focus groups, including 1, awareness and knowledge; 2, financial problems; 3, low priority of health concerns; 4, fear of detection of cancer; 5, problems related to nature of CRC screening tests; and 6, mistrust in the health care system. We will now discuss those in turn.
3.3. Awareness and Knowledge
Few participants appeared to understand the causes, symptoms, and screening methods of CRC.
The majority of the participants were not able to note some of the symptoms of CRC and most of the participants thought that as far as they do not have any symptoms of disease, they are not threatened.
“No one thinks it may happen to them, some suggest me to go and take mammography or Pap smear test, but I say no, there is nothing wrong with me. The same is for CRC, I may not get it.” (Female, FG2).
When asked about the CRC screening tests, few participants were familiar with the word “FOBT” and for them, “colonoscopy” was more familiar than other CRC tests. Even some of the participants did not have a clear understanding of FOBT and viewed it as a test for detection of parasitic infections.
Some of the participants believed that the lack of knowledge among community members is one of the reasons for not doing the CRC screening.
“For sure, lack of knowledge is one reason. There will be panic when there is no knowledge. Even hearing cancer is really bad.” (Male, FG9)
After an explanation about the importance of taking CRC screening, some of the participants asked surprisingly “why physicians don’t prescribe these tests?”
A number of participants noted that they would be willing to do FOBT if recommended by physicians.
“I won’t do it unless my doctor asks me to do.” (Male, FG10)
Some participants emphasized the role of mass media in promoting self care and early detection practices. They believed that raising awareness about CRC and screening tests through media can encourage people to do test. One participant suggested raising awareness on “FOBT plan” through the use of campaigns during special health occasion such as health week.
“They (public health officials) should have a plan during health week by the name of “FOBT” to raise awareness, put up banners, and have teasers that people over certain age can go to some stations for this test and say what the advantages of this test are.” (Male, FG6)
3.4. Financial Problems
Cost of tests and inadequate insurance coverage were expressed by respondents as one of the common barriers. Most participants stated that the high cost of the test and medical tariffs played a central role in refusing to do CRC screening.
“Some people don’t take the test because of the cost; just imagine how expensive it is, visiting a specialist. A lot of them can’t afford it. For example, if a family has 2 or 3 people over 45 years old, if they want to take a screening test, it will cost them a fortune, so they won’t take it.” (Female, FG3)
Given the financial pressures and competing financial needs, many low income peoples are not willing to pay for health care until they face serious health problems. Some people believed that a large proportion of society belongs to middle or lower class; so, high life expenditure prevents them from paying attention to screening tests.
“It’s not that we’re as poor as a church mouse, but we’ve got loads of problems; kids’ expenses, university fees.” (Female, FG2)
Some FGD participants consider the lack of health insurance and low coverage of public health insurance as a major obstacle to taking CRC screening tests. They believed that having supplemental insurance can help them to overcome financial problems.
“Not all have insurance; we don’t have it so we take.” (Female, FG1)
A number of participants believed that CRC screening program is more likely to be successful if it is offered at no or low cost to the community, particularly for low- income families.
“All people over 50 years old should go 3 times to do stool test freely, what is wrong with it? Isn’t the public health important to officials?” (Male, FG8)
3.5. Low Priority of Health Concerns
The majority of the participants noted low priority of health as a barrier to CRC screening. They mentioned this barrier as a cultural issue. Some participants noted that while individuals must view health as a priority, many of Iranian people, particularly women, give low priority to their health because of their shyness, sense of low self- worth, poverty, and competing priorities and relative to other issues of daily pressures.
“The tasks and problems, with which people have dealt every day, stop them visiting doctors or doing tests.” (Man, FG8)
Participants also pointed out the lack of time in life and complained about their daily chores and very busy public and private laboratories.
“The health care centers are crowded and time consuming.” (Female, FG3)
Some participants suggested that within Iranian context, obligating people to uptake CRC screening may sensitize the community on the importance of screening practices.
“It must be compulsory. Compulsion makes people do test.” (Female, FG5)
3.6. Fear of Detection of Cancer
There is a high anxiety level associated with the detection of cancer. Some types of fear of cancer were mentioned by most of the participants as an important barrier to do CRC screening.
The fear expressed by some participants was described as: “CRC is incurable and this disease ultimately brings death”; so, they preferred not to do the test to reject discovering the disease and live more comfortably. Consequently, some said they would prefer to delay the diagnosis or not know.
“I saw many who fear to do the test because of a probable positive result; I myself have never done the test. Its treatment is difficult, better not to know.” (Male, FG9)
Fear of being a burden on family members (economically, psychologically, and physically) was another type of fear expressed by some of the participants. They mentioned difficulties that may be imposed on the family as a result of the detection of CRC as one of reason for not attending screening. Women were more likely than men to cite this type of fear.
“We don’t want to bother the family and relatives. We ourselves tolerate the disease, the ultimate result is obvious.” (Female, FG3)
To overcome the fears, participants suggested raising community members’ awareness and overcoming the unrealistic beliefs concerning the nature of CRC. A number of participants referred to the importance of physicians’ role in shaping and promoting the culture of self care among community members.
3.7. Problems Related to Nature of CRC Screening Tests
Some of the participants believed that embarrassment and uncomfortableness to the process of CRC screening is another reason for not doing the FOBT and other screening tests. One participant suggested a blood test instead of stool test.
“Apparently special containers are delivered for feces and then give them back to the lab, it is disgusting. I think it is possible through a blood test, it is more comfortable.” (Man, FG9)
Furthermore, a small number of participants mentioned commuting to the labs to give the samples of three times as a barrier.
One of the participants suggested that each local clinic should be equipped with laboratories; so, people are more comfortable when they need to go to give a test for three times.
3.8. Mistrust in the Health Care System
Issues related to trust in the health care system in general, and physicians specifically were mentioned by participants as influencing factors to neglect CRC screening. Participants mentioned problems associated with health system in terms of lack of physician recommendation, distrust of physicians, and poor physician-patient relationship.
Most participants believed that more importantly a physician should be a good psychologist so that the patients can trust them easily. They believed a friendly interaction between physician and patients is one of the most important reasons to accept physician recommendation in doing screening tests.
“If doctors get on well with patients, I think it (not doing tests) happens rarely, if doctors prescribe them, they don’t go.” (Female, FG5)
Participants agreed that poor physician-patient relationship is one reason for the distrust of physicians, leading to inhibit people from receiving services.
“Physicians don’t know all that’s going on and pay no attention to us.” (Female, FG4)
Some others believed that in Iran, most physicians are “businessmen” first and physicians second: “(physicians)” pay more attention to own their financial interests rather than patient’s health.
The majority of the participants in both sexes recognized that a physician recommendation and a good physician-patient relationship would increase motivation to CRC screening. In their opinion, physicians have a special place in Iranian culture and people are expected to obey them more other health care providers.
“Family doctor pushes people to do the test; one of the most important things is to make people have a family doctor similar to having a lawyer. (Female, FG4)”
Furthermore, several participants worried about failure to diagnose and mistake in diagnosis of medical laboratories.
“Medical laboratory diagnoses are not reliable; it is possible that they are sometimes negligent.” (Male, FG9)