One of the important information sources to help the authorities decide on the public health issues and their relation with other social issues is eliciting data from the target individuals and collecting their responses. Yet, direct questions on the innermost private characteristics of people, their unacceptable social behaviors, illicit behaviors, etc., which are technically called sensitive issues, face various methodological challenges. Since different reasons such as disturbance, disclosure, susceptibility, and social acceptance people may avoid taking part in the study; or some people may participate in the study but skip sensitive items or provide inaccurate responses. Such errors may cause biases like social desirability bias and consequently desirable social behaviors such as using seatbelt, voting and exercise can be over reported and undesirable behaviors such as drug abuse, abortion, and high risk sex behavior can be prone to under reporting (
1). There are different strategies, which aim to decrease such measurement errors and biases and increase the reliability of people responses. Randomized Response Technique (RRT) designed by Varner in 1965 can be viewed as the earliest attempt to obtain valid information to estimate the proportion of a sensitive behavior in a population without revealing the true status of the respondents. Different versions of Randomized Response Technique are evolved and introduced through time (
2-
4). In all these procedures, in addition to the item on the sensitive behavior, an insensitive item which is independent of the sensitive item is given to the respondent. Based on a randomized instrument, the distribution of which is known to the researcher, the respondent decides which item to answer. Therefore, the meaning of the responses depends on the results of the random instrument, which is unknown to the researcher and responding does not indicate anything about the true status of the sensitive behavior.
Being aware of this anonymity, the respondent is expected to provide more honest responses to direct questions. Yet, all randomized response techniques depend on the randomized instrument used by the interviewer, understanding and performing some of the procedures are difficult and costly and not recursive or repeatable. To overcome some of the deficiencies in RRT, for a two status sensitive item, two non-randomized response techniques called crosswise (CW) and triangular procedures are recently developed by Yu et al. (
5), which should be appropriate to solve some of the problems of randomized response models. As these authors maintain, these two models are appropriate both for face to face interviews and for self-administered interviews. As these two models do not need any randomized instruments, their administration is easier than RRT models. Another advantage of these models is that none of the respondents directly answers the sensitive items. However, in RRT models, at least some of the respondents should directly answer the sensitive items (
5). Using prior knowledge of the population prevalence for an insensitive question led to the development of a number of competing techniques. In these models, the non-sensitive question is outside the researcher’s control, independent of the research question but the population prevalence such as birth month or season, geographical location for the person or a family member is already established. Crosswise model uses a combination of sensitive and an insensitive questions with known population prevalence (
5). Although Yu et al. (
5), introduced the theoretical components and analysis of these models, the practical application of these two methods are not yet known, and to the best knowledge of the present study authors, these two methods are not tested in the domain of drug abuse. Drug abuse by university students worldwide, and alcohol use in Iran are regarded as sensitive issues and many researchers investigated the prevalence of drug abuse among students. However, as many of these researchers admit, due to the sensitivity of the issue and mistrust of the respondents, the prevalence of drug abuse is much higher than reported (
6-
13). Due to the anonymity which CW model entails for the participants, in the current study it was assumed that anonymity leads to an increase in the trust of the respondents and CW model can provide estimates different from those of the direct methods.
In this method, respondents receive two items with yes-no options. One item is sensitive and the other two option item is insensitive and independent of the sensitive item. In this model, it is assumed that the probability of positive response to insensitive item is already known to the researcher. Of course the probability distribution should not be the same for the insensitive item. To respond the items, the respondent is asked to choose “A” if the answers to both items are the same (both items yes or both no), and to choose “B” if the answers to both items are not the same (one answer is yes and the other is no). Assuming that the respondent honestly answers the items, an unbiased estimation of the prevalence of the sensitive trait is obtained as follows (
Equation 1) (
5):
π = the proportion of those who have sensitive behavior.
p = the probability of positive response to insensitive item p ≠ 0.5.
An orthogonal estimate is obtained through
Equation 2:
The variance of π is calculated as follows (
Equation 3). It should be noted that the second part of the
equation is due to the insensitive item.